Safaricom Hiring Data Analytics Business Partner

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Job Description

Reporting to the Senior Manager, Business Intelligence & Data Governance – Consumer Business, the Data Analytics Business Partner, Consumer Business is accountable for unlocking data driven growth within the Consumer Business Unit (CBU) by translating complex data into actionable insights, commercial recommendations, predictive signals, and performance driving interventions.

The role serves as the strategic analytics interface between Consumer leadership, Product & Segment teams, CVM, Brand & Marketing, Digital, Customer Experience, Retail & Regional Operations, and the central BI & Data platforms.

This role ensures that consumer behaviour insights, revenue and usage analytics, digital journey intelligence, and performance diagnostics directly inform portfolio decisions, proposition design, GTM execution, pricing, customer lifecycle programs, and channel optimisation. Acting as the Consumer Business analytics steward, the role drives data accuracy, insight relevance, and analytics alignment across squads and tribes—enabling consistent, trusted, and timely decision making.

Working at the intersection of commercial strategy, marketing, digital channels, CVM, and BI platforms, the Data Analytics Business Partner champions predictive modelling, experimentation, forecasting, segmentation, and automated insights that accelerate revenue growth, reduce churn, improve customer experience, and strengthen Safaricom’s leadership in a highly competitive consumer marketplace.

Responsibilities

Performance Measurement & Review

• Lead the end to end performance management rhythm, ensuring timely, accurate, and actionable analysis that enables the Tribe to track progress against strategic objectives.
• Facilitate monthly, weekly, and ad hoc performance reviews, presenting diagnostics, insights, and implications that inform strategic and operational decision making.
• Identify performance gaps early and provide scenario based recommendations to mitigate risks or accelerate opportunities.
• Develop and refine KPI frameworks to ensure consistent measurement across products, segments, and channels.
• Partner with Tribe Leads to embed data driven performance rituals, ensuring insights translate into concrete interventions and follow-up actions.
• Performance Reporting & Insights
• Deliver accurate, high impact dashboards and reporting suites that provide a single source of truth for revenue, customer, usage, and campaign performance.
• Transform raw data into clear commercial stories through trend analysis, segmentation insights, and diagnostic deep dives.
• Continuously improve reporting automation, structure, and visualization to enhance decision readiness for business stakeholders.
• Produce insight briefs and rapid response analyses to support emerging business questions or shifts in commercial priorities.
• Validate KPIs and definitions across squads to ensure consistency, accuracy, and cross functional alignment.

Business Analysis & Trend Monitoring

• Proactively identify emerging consumer trends, behavioural shifts, category risks, and competitive signals through continuous monitoring of internal and external data.
• Conduct deep dive analytics to uncover root causes of performance movements (e.g., ARPU, churn, conversion).
• Produce weekly insight packs summarizing opportunities, risks, and recommended actions for the Consumer Business leadership.
• Support proposition, pricing, and GTM teams with demand sizing, elasticity analysis, and market modelling.
• Maintain a forward looking analytical perspective to inform medium and long term capability planning.

Stakeholder Engagement & Agile Collaboration

• Actively participate in daily stand ups and agile ceremonies, ensuring data and insights inform tactical pivots and squad priorities.
• Work closely with Tribe Leads to curate high-relevance analytics, ensuring they have the right data at the right time.
• Manage an agile backlog of analytical requests, balancing rapid-response needs with deep analytical work for strategic topics.
• Translate stakeholder needs into structured analytical problems and deliver solutions that drive action.
• Foster strong working relationships across CVM, Product, Digital, Finance, Regions, and CX to ensure integrated decision making.

Financial Modelling & P&L Management

• Partner with Finance to design allocation models that accurately represent direct expenses and segment-level P&L up to trading contribution.
• Own the monthly Consumer P&L narrative, translating variances into operational actions and strategic trade-offs for leadership.
• Validate financial assumptions behind new features, propositions, and offers to ensure accuracy before build and launch.
• Conduct scenario modelling and sensitivity analysis to support business cases and commercial decisions.
• Provide financial foresight by linking consumer behaviour patterns to revenue outlook and profitability metrics.

Data Management & Governance

• Lead the design of automated, standardized, and self service reporting solutions that reduce manual effort and improve data accessibility.
• Own the full analytical lifecycle—from requirements gathering, data extraction, wrangling, and validation to final insight delivery.
• Ensure data accuracy and consistency by coordinating data collection across multiple products, segments, and channels.
• Uphold data governance by adhering to approved metadata standards, definitions, and lineage practices.
• Flag and address data anomalies, gaps, or inconsistencies before they influence decision-making.

Customer Delight

• Deliver fast, accurate, and value adding responses to internal stakeholders, ensuring high satisfaction and trust.
• Clearly define and communicate SLAs and ensure adherence to agreed turnaround times.
• Collect stakeholder feedback regularly and incorporate it into continuous improvement efforts.
• Participate in cross functional initiatives to enhance internal customer experience and streamline decision processes.
• Anticipate stakeholder needs by proactively providing relevant insights before formal requests arise.

Processes & Procedures

• Document analytics processes, reporting workflows, and quality standards in line with ISO and internal compliance requirements.
• Identify cross functional process dependencies and proactively align teams to eliminate bottlenecks and duplication.
• Drive process automation, workflow simplification, and adoption of modern visualization practices to achieve Digital Maturity Index 4.0.
• Regularly review processes to identify operational inefficiencies and recommend improvements.
• Ensure analytical outputs and processes comply with governance, audit, and data privacy guidelines.

Health & Safety

• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.

Core competencies, knowledge and experience:

Customer Obsession

• Deepen team connection to our customers and communities.
• Foster authentic relationships with customers and partners that build trust.
• Explicitly take customer-centric decisions and take personal ownership to achieve results.
• Simplify processes through digitalisation and promote a digital mindset and digital first customer experience.
• Stay focused on the big priorities, know when to make meaningful trade-offs and demonstrate brilliant execution.

Purpose

• Show ambition and courage, empowering others to go beyond the plan.
• Bold and challenge teams to reimagine how things are done.
• Prompt new thinking and ideas by asking “what if” questions.
• Use knowledge of the external environment (customers, partners, competition, external bodies) to identify and act on opportunities for growth at pace.

Innovation

• Create psychological safety so everyone can have an impact.
• Fuel innovative ideas from others and test them to enable growth.
• Explore successes and failures with curiosity and resilience; fearlessly recognizing lessons learned.
• Share your ongoing learning and personal purpose with others.
• Learn fast from digital adoption, using learnings to drive simplicity, scale and efficiency.

Collaboration

• Articulate your team’s role in making our strategy happen, prioritizing and aligning resources with current and future needs.
• Actively collaborate to break silos and hold your team accountable to do the same.
• Develop others to make the most of their talents and coach them to take ownership to get things done.
• Create an inclusive environment ensuring the safety and wellbeing of others.
• Live our Purpose and demonstrate the highest Standard of integrity.

Qualifications

• At least 3 – 6 years of progressive experience in data analytics, BI, commercial performance analytics, financial analysis, or decision support roles within telecom, digital, FMCG, financial services, or similarly data rich environments.
• Bachelor’s degree in Statistics, Data Science, Mathematics, Computer Science, Economics, Actuarial Science, Engineering, Finance, or Business Analytics or related field or equivalent qualification(s) from a recognized institution of higher learning.
• Postgraduate qualification (e.g., Master’s in Data Analytics, Applied Statistics, Finance, Economics, or Business Administration) is a strong advantage.
• Experience working within agile delivery models, including tribes, squads, backlog management, sprint planning, and
• cross functional collaboration, is highly desirable.
• Advanced proficiency in modern BI and analytics tools such as Power BI, Tableau, Qlik Sense, and strong working knowledge of SQL, Python, R, or equivalent data manipulation languages.
• Demonstrated capability in data mining, KPI modelling, dashboard design, data storytelling, and insight visualization, with high attention to detail and quality.
• Practical understanding of International Financial Reporting Standards (IFRS) and financial structures to accurately interpret P&L, revenue drivers, variance analyses, and commercial performance reports.
• Strong ability to translate management reports into actionable insights, communicate findings clearly, and engage business leaders with evidence based recommendations.
• Proven ability to work under pressure, manage multiple priorities simultaneously, and meet strict analytical and reporting deadlines in fast paced environments.
• Strong stakeholder engagement skills, with the ability to collaborate effectively across Commercial, Finance, Product, Digital, and BI/Data Engineering functions.
• High standards of integrity, professionalism, and data governance awareness, including adherence to data privacy, accuracy, and security requirements.

How to Apply. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.

About Us

We are the leading telecommunication company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 42 million customers connected and play a critical role in the society, supporting over one million jobs both directly and indirectly while our total economic value was estimated at KES 362 Billion ($ 3.2 billion) for the 12 months through March 2021. We are listed on the Nairobi Securities Exchange (NSE) and with annual revenues of close to KES 298 Billion ($2.5 billion) as at March 2022.

We were founded in 1997 as a fully owned subsidiary of Telkom Kenya before a 40 percent acquisition by Vodafone Group PLC in May 2000, and a public offering of 25 percent shares through the NSE in 2008. Under the management of Vodafone Group PLC, we welcomed Michael Joseph, as our first CEO, a few months later in July of 2000. He led the company’s growth to accommodate 16.71 million subscribers from the previous 20,000, largely owing to innovative products like M-PESA in 2007.

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