About Avenue Healthcare
Avenue Healthcare is one of the leading private healthcare groups in East Africa running 3 Hospitals, and 16 Medical Centres across Kenya, and a Homecare business. With over 25 years in the healthcare industry, Avenue Healthcare runs 300 hospital beds with over 1,000 staff members, and more than 400 specialists and serves over 400,000 patients annually, offering primary, secondary, and tertiary healthcare services.
POSITION: RELATIONSHIP EXECUTIVE
POSITION TYPE: PERMANENT
LOCATION: KAKAMEGA MEDICAL CENTER
DEPARTMENT: BUSINESS DEVELOPMENT AND MARKETING
REPORTS TO: BRANCH MANAGER
Job Objective/Purpose
To enhance growth of the products and services through marketing of the assigned unit.
Key Responsibilities
1. Conduct market research – understanding of the healthcare landscape within their mapping
2. New business acquisition & cross selling of the existing services – (new services uptake, packages – wellness, surgical or any other) – proposals and quotations – Targets to be set based on budgets
3. Developing annual marketing plan – to be reviewed quarterly
4. Working with the marketing team to enhance facility brand visibility
5. Plan and conduct marketing activities
6. Generate marketing & CSR reports
7. Pitching, developing proposals and sending quotations to potential clients
8. Organize and facilitate service meetings with clients
9. Enhance communication through various platforms – Digital, WhatsApp & bulk sms
10. Drive innovation
11. Drive client experience
Person Specification
Bachelor’s in business administration (Sales and Marketing Major) or any other related degree
Membership in MSK is required
Professional qualification in CIM is an added advantage
Minimum of 3 years’ experience
Organizational Awareness and detailed-oriented
Strong interpersonal and communication skills, teamwork and reliability
