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Instructional Designers- FTC – (2600001E)
Job Purpose and Key responsibilities
Job Purpose & Key Responsibilities
Job Purpose
The Instructional Designer will drive the digitization of learning content across all lines of business within the School of Sales Excellence. The role involves reviewing, redesigning, and converting existing instructor-led training materials into high-quality, engaging, interactive, and LMS-ready digital content. The successful candidate will ensure standardization of learning materials, strengthen learning effectiveness, and support the delivery of a modern, scalable, and impactful learning experience on the Britam Learning Management System.
Key Responsibilities
Content Review, Analysis & Structuring
- Conduct a comprehensive audit of existing learning materials (PowerPoints, Word documents, PDFs,
manuals, facilitator guides, etc.). - Assess content quality, accuracy, relevance, and readiness for digital transformation.
- Reorganize materials into structured learning paths and modules aligned with target audiences, roles, and competencies (e.g., Financial Advisors, Unit Managers, Branch Managers).
- Identify content gaps, redundancies, and opportunities for improvement.
Instructional Design, Transformation & Digitization - Redesign instructor-led training into engaging eLearning experiences suitable for self-paced, blended, and mobile learning.
- Apply recognized instructional design frameworks (e.g., ADDIE, SAM, Bloom’s Taxonomy, Kirkpatrick evaluation model) to improve learning effectiveness and retention.
- Develop detailed learning blueprints—including storyboards, scripts, narratives, flowcharts, and interaction logic—to guide digital content creation.
- Integrate multimedia elements such as simulations, branching scenarios, voiceovers, graphics, animations, assessments, and interactive activities.
