Job Type: Hybrid Location: Nairobi Deadline: 28th February, 2025
Role Overview
We are seeking a highly skilled and detail-oriented Web Developer with a strong focus on SEO to join our growing team. In this role, you will be responsible for developing, maintaining, and optimizing websites while ensuring they are fully optimized for search engines. The ideal candidate should have a blend of development expertise and a deep understanding of SEO best practices, utilizing tools like SEMrush, Google Analytics, Google Tag Manager, and others to drive traffic and improve site performance.
As a Web Developer with SEO focus, you will collaborate closely with cross-functional teams, including designers, content creators, and marketing experts, to deliver user-friendly, high-performance websites that rank well in search results and provide seamless user experiences.
Key Duties & Responsibilities:
- Website Development & Maintenance:
- Design, develop, and maintain responsive, high-performance websites using modern development frameworks and languages such as React, Vue.js, Angular, Node.js, Django, Laravel, PHP, Python, Ruby on Rails, Next.js, and JavaScript.
- Create and maintain scalable databases using MySQL, PostgreSQL, MongoDB, or similar technologies.
- Ensure the technical integrity of websites, including server-side scripts, front-end development, and CMS platforms like WordPress, Shopify, Joomla, and Drupal.
- Troubleshoot, debug, and resolve issues across various platforms and devices.
- SEO Optimization:
- Conduct on-page and off-page SEO audits and implement strategies to optimize site rankings.
- Optimize web pages for both mobile and desktop platforms, ensuring a mobile-first approach.
- Implement structured data (Schema.org), XML sitemaps, and other SEO-related technical elements to enhance search engine visibility.
- Collaborate with content teams to implement SEO-friendly content strategies, such as keyword optimization, meta tags, and headings structure.
- Monitor website performance using SEO tools like SEMrush, Google Analytics, Google Search Console, Google Tag Manager, and Moz.
- SEO Tools & Reporting:
- Leverage SEO tools to perform keyword research, track rankings, and assess website health.
- Implement and monitor conversion tracking and goals in Google Analytics and other relevant platforms.
- Regularly analyze site traffic, user behavior, and performance metrics to suggest actionable improvements.
- Generate SEO reports and provide actionable recommendations for ongoing site optimization.
- Cross-functional Collaboration:
- Work with UI/UX designers to ensure websites are user-friendly, fast, and SEO-optimized.
- Collaborate with digital marketing teams to develop and execute SEO campaigns that align with business goals.
- Support website migrations, domain changes, and redirects to avoid SEO penalties.
- Hosting & Environment Management:
- Utilize cPanel and other hosting environments (e.g., Plesk, AWS, DigitalOcean, Google Cloud, Azure) to manage website deployments, databases, and email configurations.
- Ensure seamless integration and performance of websites across various hosting platforms and environments.
Required Qualifications:
- Educational Background:
- Bachelor’s degree in Computer Science, Information Technology, Web Development, Digital Marketing, or a related field, or equivalent professional experience.
- Technical Skills:
- Proficiency in web development languages and frameworks such as React, Vue.js, Angular, Node.js, Django, PHP, Python, Ruby on Rails, and JavaScript.
- Experience with CMS platforms, particularly WordPress, Shopify, Joomla, and Drupal.
- Familiarity with database management systems like MySQL, PostgreSQL, MongoDB, and SQLite.
- Strong understanding of HTML5, CSS3, JavaScript, jQuery, AJAX, and modern front-end development best practices (responsive design, mobile-first development).
- Working knowledge of SEO tools such as SEMrush, Google Analytics, Google Search Console, Google Tag Manager, and Moz.
- Familiarity with server environments, cPanel, and common hosting platforms such as AWS, DigitalOcean, and Google Cloud.
- SEO Expertise:
- Proven experience in optimizing websites for search engines and improving rankings through technical SEO and on-page optimization.
- Strong understanding of keyword research, content optimization, backlink strategies, and site structure optimization.
- Familiarity with SEO metrics, tools, and analytics platforms to track and report on website performance.
Preferred Qualifications:
- Experience with additional frameworks, libraries, or platforms (e.g., Next.js, Svelte, Gatsby, Express.js)
- Familiarity with eCommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce.
- Google Ads and Google Tag Manager certification is a plus.
- Strong problem-solving skills and a passion for staying updated with the latest SEO and web development trends.
Skills & Attributes:
- Strong communication skills with the ability to collaborate across departments.
- Ability to work independently and manage multiple projects simultaneously.
- Detail-oriented with a focus on performance optimization, both from a technical and SEO perspective.
- Up-to-date with the latest SEO trends, algorithm updates, and digital marketing strategies.
Why Work With Us
Founded in early 2017, Growthpad is an ambitious tech & digital media consulting firm headquartered in Nairobi with satellite offices across Africa. Growthpad works with both large and medium enterprises in Africa delivering exceptional digital consulting services.
Joining Growthpad means acquiring a great learning experience in a fast-paced work environment and an opportunity for growth. We are a purpose-driven organization with a vision to serve markets beyond Africa. Become a part of a highly committed team. Enjoy benefits beyond your salary and much more.
Growthpad is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all national, religious and ethnic backgrounds to apply.
To apply, send your resume and cover letter to [email protected] before the deadline.
Interviews will be conducted on a rolling basis, and based on urgency, Growthpad may fill the position prior to the closing date. Only short-listed candidates will be contacted.
