Role Purpose
The role holder will be responsible for driving growth in the Group Life and Credit Life product segments. This will include identifying new business opportunities, fostering client and intermediary relationships, and ensuring revenue growth while complying with all relevant guidelines, procedures, and regulatory requirements. The role focuses on building market presence, achieving business development targets, and maintaining effective relationships with intermediaries such as brokers and agent.
Main Responsibilities
Strategy
▪ Collaborate with the Head of Department to execute strategic business development plans that expand the Group Life and Credit Life market presence.
▪ Assist to optimize departmental processes, systems, and resources to enhance operational efficiency and
profitability.
▪ Conduct market research to identify potential clients, market trends, and competitive dynamics.
▪ Analyze market data to uncover opportunities and develop targeted strategies.
▪ Provide actionable insights to senior management on product development, pricing strategies, and market positioning.
Operational
▪ Marketing and Branding. Develop and distribute materials to facilitate client onboarding and promote Group Life and Credit Life products. Conduct training sessions for intermediaries to improve product awareness and adoption and enhance brand visibility and positioning to ensure the organization remains top-of-mind for intermediaries.
▪ Client Acquisition and Relationship Management. Identify and engage potential corporate clients in the Group Life and Credit Life segments. Build and nurture strong client relationships by understanding their needs and providing tailored solutions. Lead client presentations, negotiations, and proposal development to secure new business opportunities. Collaborate with internal teams to ensure a smooth onboarding process and seamless transition to account management teams.
▪ Business Growth and Revenue Generation. Develop and execute strategies to meet or exceed business
development and revenue targets. Identify cross-selling and upselling opportunities within existing client portfolios. Work with product development teams to design offerings that align with market needs and trends. Track sales performance and provide regular progress reports to management.
