To achieve this goal, CFYE is looking to onboard an experienced sales and marketing expert based in Kenya to support D&N strengthen their marketing functions. The overall objective of the consultancy is to help D&N to strengthen their sales and marketing functions through developing and implementing strategies that will generate sales for the business; develop and implement marketing campaigns; develop and implement sales plans including identifying target clients and creating sales strategies based on their needs.
The consultant will report directly to the CFYE Country Lead and work closely, on a day-to-day basis with the D&N management team including the marketing department.
Primary Duties and Responsibilities:
– Support D&N management develop and implement marketing strategies to generate sales, reviewand revise existing D&N ’s sales and marketing plans, advising the management and promoting the company’s existing brands.
– In consultation with D&N staff, develop marketing structures, roles, processes, and forecasting plans for next two financial years to catalyze the company achieve its sales and marketing goals.
– Develop marketing drives\campaigns aimed at increasing visibility for D&N brands especially on the general trade.
– Conduct capacity sales and marketing gaps assessment and training to D&N sales team including merchandisers/distributors.
– Support D&N management in recruitment and training of new sales and marketing officers
– Document and discuss with the D&N management key recommendations, tips, or strategies for future improvements.
– Provide advisory on building and maintaining relationships with customers.
Deliverables:
– Inception report providing the proposed framework of support to D&N.
– Technical deliverables; Comprehensive D&N sales and marketing strategy.
– Strategy implementations support report (Some level of effort will be towards initial roll-out of strategy implementations).
– End of assignment report.
Level of Effort and Reporting:
Up to 21 days over a period of 3 months (1st March – 30th May 2025). The assignment is anticipated to start in March 2025.
Required Qualifications:
– Bachelor’s degree in commerce, marketing, Business management or in any other related field is preferred
– Substantive experience working in marketing and business development.
– Demonstrated experience in designing marketing and sales strategies for different business models including digital marketing.
– Strong interpersonal skills and proven ability to develop and maintain effective working relationships across teams and organisations.
– Experience working with small and growing companies (SGBs) operating in the informal sector is an added advantage.
– Demonstrated experience working in value chain development and especially in Kenya or Sub-Saharan Africa context will be an added advantage.
– Prior experience working as a marketing consultant in fast moving consumer goods (FMCG) will be an added advantage.
– Innovative and collaborative
Core Competencies:
– Strong communication skills – an ability to clearly communicate (both written and oral) complex results to technical and non-technical audiences.
– Excellent attention to detail and ability to perform multiple tasks and balance competing priorities effectively and efficiently often within a required timeframe.
– Basic knowledge in office suit (Microsoft Word, Excel, PowerPoint, and Outlook)
– Strong business acumen.
How to Apply:
Apply on the website by sending a cover letter explaining how you match the role. Attach your CV which should not be more than 3 pages.
Deadline: 07 February 2025
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
