Are you looking for a dynamic career in trade marketing with a globally recognized company? Diageo, a leading alcoholic beverage company with operations in over 180 countries, is hiring a Channel Manager – Premium Core Brands in Nairobi, Kenya. This is a fantastic opportunity for a mid-senior level professional to join a high-impact team and contribute to the growth of our premium spirits category.
About Diageo
Diageo is a world-renowned brand builder and distributor with a strong presence in Africa. Our East Africa Breweries Limited (EABL) operations span across Kenya, Uganda, and Tanzania, with export operations extending to other markets in the region. Our commitment to excellence has made us the market leader in the alcoholic beverage industry, and we are now focusing on accelerating our spirits business to double its current revenue.
Our Sales Team plays a critical role in expanding our market share, connecting with customers, and leveraging cutting-edge digital platforms to drive sales. This is an exciting time to join us and be part of a transformative journey.
About the Role: Channel Manager – Premium Core Brands
Location: Nairobi, Kenya
Employment Type: Full-Time
Application Deadline: February 7, 2025 (5 days left to apply)
Reports To: Head of Customer Marketing – Premium Spirits
Role Overview
As a Channel Manager, you will be responsible for developing and executing channel strategies that drive sales, optimize distribution, and enhance market penetration through premium retail and distribution channels. Your role will focus on strategy development, market analysis, and cross-functional collaboration to achieve business objectives.
Key Responsibilities
1. Channel Strategy Development
- Develop and implement channel strategies aligned with business objectives, market trends, and consumer behavior.
- Identify and prioritize target channels based on market opportunity, competitive landscape, and brand positioning.
- Define channel-specific objectives, KPIs, and performance metrics to measure success.
- Collaborate with internal teams to develop integrated marketing campaigns that leverage brand and channel insights.
2. Distribution Management
- Optimize product distribution to ensure maximum availability and visibility in target channels.
- Monitor and evaluate the performance of distribution networks to identify areas for expansion or optimization.
- Develop sales plans, targets, and forecasts to drive market share growth.
3. Channel Marketing and Promotion
- Develop and execute channel-specific marketing and promotional campaigns to enhance brand visibility and increase sales.
- Coordinate with marketing and creative teams to develop promotional materials and POS displays.
- Track the effectiveness of marketing initiatives and adjust strategies as needed.
4. Market Analysis and Insights
- Conduct market research, competitor analysis, and consumer studies to understand channel dynamics.
- Use data analytics to identify growth opportunities and competitive advantages.
- Stay updated on industry trends, regulatory changes, and emerging market opportunities.
5. Budget Management
- Develop and manage the channel budget, ensuring efficient allocation of resources.
- Forecast investment priorities based on strategic goals and ROI potential.
- Optimize spending to maximize impact and efficiency.
Skills & Experience Required
- University degree or equivalent (Postgraduate qualifications are a plus).
- Minimum of 5 years of experience in an FMCG commercial or customer marketing role.
- Proven track record in field sales and customer marketing, with strong execution capabilities.
- In-depth understanding of customer marketing fundamentals and below-the-line processes.
- Strong interpersonal skills with the ability to manage relationships with internal and external stakeholders.
- Strategic thinker with the ability to make data-driven decisions.
- Commercial acumen with an understanding of end-to-end business processes.
- Performance-driven mindset with high accountability.
- Agile and quick to respond to emerging opportunities and challenges.
- Excellent influencing and negotiation skills in a matrix organization.
- Resilient under pressure and high-performance expectations.
- Strong external radar to identify market trends and regulatory changes.
- Experience in leading high-performing teams and fostering talent development.
Why Join Us?
At Diageo, we believe in celebrating life, every day, everywhere. Our inclusive culture values diversity and ensures that everyone feels welcomed and empowered to succeed. We are committed to providing a flexible working environment, supporting different working arrangements that suit our employees’ needs.
Diversity & Inclusion
We embrace diversity in all its forms, from gender and ethnicity to age, social class, and professional background. Our goal is to be the most trusted and respected consumer products company in the world, and we need passionate, driven individuals like you to help us achieve this ambition.
How to Apply
If you are excited about this opportunity and ready to take the next step in your career, Apply Now before the deadline on February 7, 2025.
Join Diageo and be part of a team that is shaping the future of premium spirits in Africa!
