HFC Limited, the banking and property finance subsidiary of HF Group, has an exciting opportunity in our Personal Bnaking Department. We are seeking a talented, dynamic, self-driven, and results-oriented individual who is committed to performance, excellence, and participating in our growth strategy.
Management of the Personal Banking Portfolio through analysis, monitoring, reporting and identifying analytical insights to ensure quality of the Personal Banking portfolio and guide business in making sound decisions regarding their products and revenue streams in line with the Bank’s Strategic objectives.
The role provides PB portfolio information that helps derive more business, monitor portfolio performance per RM, build value propositions relevant to emerging affluent clients, work with credit team to manage risk appetite through monitoring performance against risk limits and prepare timely reports to senior management on PB performance.
Deadline: 2025-03-09
Category: Personal Banking
Subsidiary: HFC
Principle Accountabilities
- Product uptake: Provide data insights on customer behaviour and develop and implement uptake strategies that will improve customer retention and new activations that will increase product uptake at a customer level (PPC).
- Portfolio Revenue Tracking: Create and optimize product and customer value based on behaviour, lifecycle and identify revenue optimization opportunities by analyzing existing customer behaviour and core banking system efficiency and supporting processes for Personal Banking segment.
- Track identified revenue initiatives implementation per portfolio and efficiency in portfolio management and in the Mass market clients who are engaged through digital platforms.
- Analyzing productivity and performance reports for Personal Banking RMs and BBCs on a daily basis in support of business objectives and commitments/targets.
- Ensure portfolio allocation is done to all relationship managed accounts and monitoring accounts in arrears for follow-up and recoveries on a weekly and monthly basis.
- Digital Portfolio management – Develop, operationalize a digital engagement model for the unmanaged personal banking book as well as a digital engagement schedule for all the Personal banking clients.
- Monitor data to ensure retention of clients, reduce churn and build a client handover process from the acquiring team to the relationship team.
- Responsible for the virtual PB team (Tele-Sales) feeding them with data and campaigns for proper client engagement.
- Work with marketing team to build client engagement data.
- Ensure all client engagement data is scripted and implemented in the teams.
- Derive data from existing client behavior to analyze client needs for additional product offering.
- Peruse existing portfolios to identify opportunities that maximize portfolio revenue.
- Monitor portfolio performance per RM for optimal ROI and identify areas of improvement.
- Optimize Mass segment through digital engagement, product campaigns, potential additional business through historical analysis.
- Team productivity and performance tracking.
- Enhance engagement of the inactive and dormant book.
- Manage loan provisions per portfolio and formulate ways to collect to minimize on additional IFRS provisions and build relationships to recoup write backs on the NPL accounts.
- Support the scheme teams with portfolio data analysis for additional business.
- Risk Management & Regulatory Compliance
- Ensure the teams are well-informed of Product & Market Knowledge through segment trainings.
- Monitor and improve NPS to gauge client satisfaction and loyalty.
- Work with HR to build an RM onboarding readiness pack that will help the PB teams settle well in their roles
Key Competencies and Skills
Skills
- Excellent knowledge in Big Data Analytics and visualization.
- Excellent knowledge in CVP building and portfolio management
- Excellent knowledge and skills in relevant databases and database scripting
- Strong communication and creative problem-solving skills.
- Good presentation skills
- Ability to work with stakeholders to achieve business objectives.
- Ability to meet tight deadlines.
- Sound interpersonal, judgment and negotiation skills.
- Good leadership skills and ability to influence teams.
- Good grasp of Product knowledge, Credit Processes and Policy, Prudential guidelines and Portfolio Management processes.
Minimum Qualifications, Knowledge and Experience
Education Level
- Bachelor’s degree in a Business-related field.
- Certification in Computer Science & AI an added advantage.
Other Qualifications
- Data analytics, Statistics or Statistical modelling
- Lending Risk Management
- Scripting knowledge e.g. Excel Macros and SQL scripting
- Presentation skills e.g. Power BI, MS Power Point and Report writings e.g. MS Word
Experience
- Minimum 5 years working experience with an exceptional background of utilizing data from diverse financial information systems to build models that inform organizational decision-making capabilities resulting to increased productivity.
- Experience in CVP building, data mining for revenue maximization.
- Experience in managing a sales and relationship management team.
- Experience in data mining and business intelligence development and coming up with insights that can be used to derive business value.
- Experience in the extraction, transformation and visualization of data using bank tools e.g. SQL, Python.
