KCB Bank, a premier financial institution in East Africa, continues to set the standard in banking excellence by delivering innovative financial solutions that drive economic transformation. As part of our continued growth and commitment to brand leadership, we are seeking an experienced and driven professional to join our team in the Brand and Marketing Department. This opportunity is for a high-impact role at the heart of our brand partnerships, where you will play a pivotal part in delivering memorable, strategic sponsorship initiatives that engage customers, communities, and stakeholders across the region.
If you have a passion for brand storytelling, event execution, and stakeholder engagement through sponsorships, this role presents a unique chance to shape KCB’s brand narrative and strengthen its presence across key marketing platforms.
We are currently recruiting for the following position:
Senior Brand Manager, Sponsorships
Overview
The Senior Brand Manager – Sponsorships will spearhead the strategic development, execution, and management of KCB Bank’s sponsorship and brand partnership initiatives. This includes leading event activations and grassroots engagement across major sports such as motorsports, golf, and athletics, while ensuring alignment with business goals and maximizing brand impact.
You will be responsible for crafting and implementing campaigns that deepen brand equity, enhance visibility, and build strong connections with both existing and potential customers. This is a high-energy role suited for a dynamic, creative, and analytical individual who thrives in a collaborative and fast-paced marketing environment.
Key Responsibilities
- Sponsorship Execution and Partnership Management
- Lead the implementation of KCB’s sponsorship strategies in motorsports, golf, and athletics.
- Manage event activations, partnership communication campaigns, sustainability initiatives, and community-level engagement activities.
- Strategic Planning and Alignment
- Develop and execute comprehensive sponsorship plans aligned with the bank’s strategic objectives.
- Collaborate with internal business units to support product launches and develop integrated offers that support revenue generation.
- Negotiations and Deal Structuring
- Secure high-value sponsorship deals with rights holders by preparing persuasive proposals.
- Maximize brand visibility and commercial returns through smart negotiation and relationship management.
- Activation and Delivery
- Oversee end-to-end execution of sponsorship programs ensuring timeliness, professionalism, and stakeholder satisfaction.
- Develop and deploy tailored toolkits to support business-led activations and ensure consistent brand messaging across all platforms.
- Monitoring, Evaluation, and Reporting
- Track the performance and ROI of sponsorships using defined KPIs.
- Prepare post-activation reports, extract insights, and share recommendations for improvement and innovation.
- Budget Management
- Plan, manage, and monitor sponsorship budgets for effective resource utilization.
- Identify opportunities for cost efficiency while maintaining high-quality output.
- Brand Consistency and Visibility
- Ensure the brand’s tone, identity, and values are consistently portrayed across all sponsorship and activation platforms.
- Adapt strategies to suit regional and audience-specific requirements while maintaining a unified brand voice.
- Risk and Compliance Oversight
- Ensure all sponsorship activities are compliant with legal, regulatory, and contractual obligations.
- Proactively mitigate risks associated with high-profile public engagements and events.
Experience and Skills Required
For this role, the ideal candidate will bring:
- At least 5 years of experience in sponsorships management, with a proven track record of leading large-scale brand partnerships and events.
- 3 years of experience in:
- Events management
- Stakeholder engagement and relationship management
- Public relations and brand positioning
Educational Requirements
- A Bachelor’s degree in Marketing, Business, Communications, or a related field is required.
- A Professional Qualification in CIM (Chartered Institute of Marketing) is desired.
- A Master’s degree in Marketing, Digital Marketing, or Business Management is an added advantage.
What Success Looks Like in This Role
To succeed as the Senior Brand Manager – Sponsorships, you must be a strategic thinker with hands-on experience in developing and managing end-to-end sponsorship programs. You should demonstrate leadership in managing cross-functional teams and external partners, alongside strong analytical skills to evaluate campaign performance and inform future strategy.
You must have the ability to manage multiple sponsorship portfolios simultaneously, while ensuring every activation aligns with KCB’s brand essence and long-term business goals. Most importantly, you should possess a passion for building emotional connections through memorable brand experiences.
Why Join KCB Bank?
At KCB Bank, we believe in empowering our people to achieve greatness. We offer:
- A competitive and performance-driven remuneration package
- A supportive, innovation-led work environment
- Opportunities for career advancement and personal development
- A chance to work with a visionary team driving impactful change across the region
This role is an opportunity to influence the brand perception of one of East Africa’s most iconic financial institutions while contributing directly to key business outcomes.
How to Apply
If you believe you meet the criteria outlined above and are ready to take the next step in your career, we invite you to submit your application through our official recruitment portal.
Deadline for application: Friday, 18th April 2025
Apply Now on the official KCB career portal.
Qualified candidates with disabilities are encouraged to apply.
Please note that only shortlisted candidates will be contacted for the next stage of the selection process.
