With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential
Context/Scope:
For Kenya Breweries to achieve its ambitious growth and profitability agenda, there is need to transform the way we develop, plan, and execute commercial plans. There is a particular focus required on customer planning, customer performance management and revenue management to increase our current performance by delivering a sustainable balance of volume and price / mix growth that drives value for Diageo, our customers and consumers. This role will deliver best in class revenue growth management capabilities to ensure that KBL has the optimum go to market plan to win internally via the P&L, win externally via market share and enable our customers to create category value. Additionally, this role will embed a holistic Revenue Management approach within KBL processes.
Leadership Responsibilities
Strategic thinking – lead the development of integrated business plan to deliver multiple objectives across different product categories, brands, and channels. ·
Shape the future – lead breakthrough thinking for KBL to unlock market growth opportunity. ·
Commercial acumen – a commercial expert with ability to execute brand and channel strategies through different RTM.
Exceptional understanding of the point of purchase levers and resource required to execute. ·
Analytical skills –ability to synthesize and analyze data, generating meaningful insights and recommendations.
Agility to work in a fast moving, matrix organization and the ability to build strong relationships to deliver desired outcomes.
Key Accountabilities
- Lead the development and implementation of KBL Revenue Growth Management strategies to deliver commercial plan across all channels to achieve financial targets and market share. ·
- Use data science and technology to formulate the Picture of Success and guide the business to prioritize interventions. ·
- Establish rigorous and continuous tracking of the external environment to highlight risks and opportunities relating to the delivery of KBL strategy and plan. Be proactive in mitigating risk, exploring, and testing hypothesis. ·
- Develop proposal to allocate trade investment across channels and customers based on customer segmentation, NSV size and strategic importance.
- Inspire strategic customers to partner with KBL to fuel the future of TBA via compelling category vision and plans. ·
- Develop long-term pricing strategies through Heuristic playbook model · Drive price positioning and indexing across the categories ·
- Through collaboration develop bespoke trade promotion and activation mechanics ·
- Formulate and rollout RGM levers to drive topline and profitability ·
- Develop triple win value and profitability modules for commercial ecosystem
Qualifications and Experience Required
- Graduate degree in business or other disciplines that require quantitative knowledge. ·
- Minimum 10 years of relevant experience in strategy and planning roles, ideally some time spent in revenue management and in customer facing roles. · Understands the end-to-end value chain. ·
- Strong evidence of being a catalyst for change, using data and insights to provoke and inspire a different future and ability to influence different senior stakeholders to execute. ·
- Analytical and strategic skills – must be able to synthesize marketing and commercial information to draw insights and actionable recommendations (e.g., structure the problem, collect data, identify issues, and present results)
- Evidence of strong management of a P&L, demonstrable examples of balanced and effective investment decisions and market share growth, plus a history of in-flight Business Performance Management and course correction
Barriers to Success in Role
- Inability to deal with complexity and competing priorities and objectives. · Inability to navigate and collaborate with senior management and various teams to secure alignment and execution on KBL strategy. ·
- Anything short of advanced analytical skills and the inability to connect the dots between strategy, planning and execution.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Nairobi, Kenyatime typeFull timeposted onPosted Todaytime left to applyEnd Date: May 16, 2025 (13 days left to apply)job requisition idJR1112584
