Are you ready to be part of a company that celebrates life every day, everywhere? Do you have the drive to shape commercial strategies, lead performance, and execute with excellence in a dynamic, innovative, and high-performing team? If so, then Diageo—the world’s leading premium drinks company—is looking for you.
We’re thrilled to invite applications for the role of Divisional Commercial Performance Manager, based in Kisumu, Kenya. This is a full-time opportunity that is both challenging and rewarding, offering the right candidate a chance to directly influence business growth while championing governance, performance, and execution excellence.
With globally recognized brands like Johnnie Walker, Guinness, Baileys, Tanqueray, and Smirnoff, Diageo operates in over 180 countries and stands out as a leading force in the fast-moving consumer goods (FMCG) space. At the heart of our East African operations is Kenya Breweries Limited (KBL)—the powerhouse of East African Breweries Limited (EABL), and we have bold ambitions for the future.
This opportunity is perfect for those looking to develop a dynamic career in sales performance, commercial analytics, and governance. Read on for more information about this role, its key responsibilities, and how you can apply.
About Diageo & Kenya Breweries Limited (KBL)
At Diageo, our purpose is simple: “Celebrating life, every day, everywhere.” This means embracing diversity, supporting our people, and driving impactful innovation to meet the needs of our consumers worldwide.
Kenya Breweries Limited is the cornerstone of our operations in Kenya and is pivotal in realizing our 2030 ambitions. These include:
- Growing Net Sales Value (NSV) to $1 billion (CAGR 8%)
- Achieving Operating Profit of $378 million (CAGR 10%)
- Expanding Total Beverage Alcohol (TBA) share to 85% (+50bps YoY)
These ambitions are driven by a clear commercial strategy, digital transformation, innovation at scale, productivity optimization, and a strong supply and route-to-consumer (RTC) framework.
About the Role: Divisional Commercial Performance Manager
Location: Kisumu, Kenya
Time Type: Full Time
Job Requisition ID: JR1112234
Application Deadline: May 26, 2025 (Only 4 days left to apply!)
The Divisional Commercial Performance Manager plays a pivotal role in driving commercial performance at the divisional level. This position is central to ensuring the delivery of performance targets through effective planning, governance, execution, and resource optimization.
The job holder will report directly to the Divisional Sales Manager and interact with multiple Heads of Functions within the Commercial unit.
Key Responsibilities
1. Performance Management – Business & People
- Develop and implement robust business performance management frameworks.
- Analyze sales data and provide actionable insights into depletion and key performance drivers.
- Facilitate quality performance review meetings that lead to improved sales results.
- Provide performance tracking and forecasting reports to guide business decisions.
- Coach sales teams to enhance field execution effectiveness (SFE).
- Support and embed a culture of high performance across teams and distributors.
2. Excellence in Execution
- Ensure optimal inventory levels across the supply chain to reduce working capital and drive cost efficiency.
- Monitor and optimize salesforce productivity via retail call activities.
- Conduct periodic audits on the use of point-of-purchase (POP) materials.
- Drive excellence in the use and impact of trade marketing assets in-market.
3. Governance, Risk & Control
- Lead periodic stock take processes and manage SIT (Stock in Trade) reconciliation to minimize business exposure.
- Monitor and enforce the effective use of Distributor Management System (DMS).
- Safeguard data integrity through master data stability across the division.
- Oversee contract and purchase order lifecycle management via Coupa and other tools.
- Maintain proper records and ensure compliance with Diageo’s Code of Business Conduct.
4. Resource Management – Activities and Productivity
- Ensure all expenditures, including fleet, office, travel, and entertainment, are appropriately tracked and controlled.
- Oversee the management of below-the-line (BTL) assets and equipment (e.g., coolers) to ensure maximum utility.
- Conduct routine audits to evaluate the effectiveness and efficiency of resource utilization.
- Initiate and implement corrective actions where necessary to maximize return on investment (ROI).
Required Experience and Skills
- A business-related degree or equivalent is required.
- Minimum 2 years of experience in analytics, coupled with at least 2 years in a field sales role.
- Strong analytical capabilities and a keen eye for detail.
- High proficiency in data mining and experience in monitoring data quality.
- Strong interpersonal and influencing skills.
- Ability to manage multiple stakeholders and drive alignment across functions.
Competencies for Success
To thrive in this role, the candidate must:
- Demonstrate excellence in performance management, including both team and business metrics.
- Be adept in governance and compliance practices, ensuring risks are well-managed and mitigated.
- Lead executional excellence, driving consistent implementation of strategy and tactics across the market.
- Display entrepreneurial spirit and a solutions-oriented mindset.
- Embrace and lead through Diageo’s core values, placing integrity, inclusivity, and innovation at the heart of their leadership.
Diversity and Inclusion at Diageo
Diageo is committed to building an inclusive culture that truly reflects the diverse world we serve. Whether your background is in sales, analytics, operations, or beyond, we want you to feel welcomed, valued, and celebrated.
Our inclusion agenda includes individuals of different:
- Gender
- Ethnicity
- Age
- Sexual orientation
- Educational background
- Abilities
- Experiences and mindsets
We are proud to be a workplace where character is everything and every employee has the opportunity to grow, contribute meaningfully, and shape the future of celebration.
Why Join Diageo?
- Work with world-renowned brands.
- Join a company with a strong commitment to innovation and growth.
- Be part of a diverse and global workforce.
- Gain access to learning and development programs to enhance your career.
- Make a tangible impact in a company that values integrity, performance, and inclusivity.
Application Information
Position: Divisional Commercial Performance Manager
Location: Kisumu, Kenya
Deadline to Apply: May 26, 2025
Refer to the attached PDF for full job specifications and additional role details.
How to Apply
If you’re excited about this opportunity and meet the requirements, we encourage you to take the next step in your career journey.
Click the button below to submit your application and be part of something truly transformative.
