Amref International University (AmIU), located in Nairobi, Kenya, stands at the forefront of transformative health education on the continent. With a strong emphasis on promotive, preventive, rehabilitative, and palliative health, AmIU is committed to training the next generation of health professionals who will inspire lasting change in Africa and beyond. Rooted in over 60 years of Amref Health Africa’s impactful community health interventions, the university offers a diverse array of programmes—ranging from postgraduate to certificate courses—that address current and future healthcare needs in Africa.
As AmIU continues to grow and expand its footprint, it seeks dynamic and innovative professionals to contribute to its mission. One of the key roles currently open is that of a Marketing and Communications Officer. This is a full-time opportunity based in Nairobi and offers the chance to work at the intersection of health education, brand strategy, digital engagement, and public relations within a Pan-African context.
Position: Marketing and Communications Officer
Location: Nairobi, Kenya
Employment Type: Full-time
Opportunity Type: Current Opening
About the Role
The Marketing and Communications Officer plays a pivotal role within AmIU’s Advancement Division. This role is responsible for enhancing the visibility of the university, promoting its academic offerings, and positioning AmIU as a leader in health sciences education. The successful candidate will be a creative strategist with the ability to design and execute integrated marketing and communications campaigns that resonate with diverse audiences, including prospective students, academic partners, donors, and the general public.
The ideal candidate will possess the ability to create compelling content, engage stakeholders through digital and traditional platforms, and manage the university’s brand identity consistently across all communications channels. This role not only supports recruitment and outreach efforts but also strengthens institutional storytelling and public relations to position AmIU as a thought leader in African and global health education.
Key Duties and Responsibilities
The successful applicant will be expected to perform the following duties:
- Strategic Campaign Development and Implementation
- Design and execute high-impact marketing campaigns to promote AmIU’s academic programmes, research initiatives, and community engagement efforts.
- Collaborate across departments to align campaigns with the university’s strategic goals and enrollment objectives.
- Continuously innovate communication strategies to expand AmIU’s reach in local, regional, and international markets.
- Brand Management and Identity Stewardship
- Ensure consistency in messaging and visual identity across all internal and external communications.
- Protect and strengthen the AmIU brand by maintaining high-quality content and design standards in all materials.
- Develop and enforce brand guidelines across print and digital platforms.
- Digital Marketing and Web Presence
- Lead digital marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), social media strategy, and website content management.
- Utilize Google Analytics and other tools to monitor traffic and assess the effectiveness of digital campaigns.
- Oversee email marketing campaigns and optimize digital content to improve engagement and conversion.
- Content Creation and Storytelling
- Create compelling marketing collateral such as brochures, newsletters, promotional videos, and PowerPoint presentations.
- Manage content creation using tools like Adobe Creative Suite, Canva, and similar platforms.
- Develop human-interest stories and impact narratives that showcase AmIU’s contributions to health development.
- Student Recruitment Support
- Work closely with the Academic Affairs and Admissions departments to implement targeted campaigns that attract prospective students.
- Highlight the university’s unique offerings and success stories to prospective learners across Africa and globally.
- Tailor recruitment messaging for different audience segments, including working professionals, international students, and CPD candidates.
- Media and Public Relations
- Build and sustain relationships with media houses, journalists, influencers, and public stakeholders to amplify AmIU’s reach.
- Craft press releases, coordinate interviews, and monitor media coverage.
- Respond proactively to public relations issues and opportunities to safeguard the university’s reputation.
- Event Promotion and Coordination
- Promote academic conferences, seminars, webinars, graduations, and public lectures to internal and external stakeholders.
- Develop communication strategies to support event success and visibility.
- Ensure branding and message alignment at all university-sponsored events.
- Stakeholder Engagement and Outreach
- Strengthen AmIU’s relationships with partners, donors, alumni, and governmental bodies through targeted communication.
- Support institutional fundraising and development efforts by showcasing the university’s impact.
- Create customized content for different stakeholder groups based on their interests and engagement levels.
- Performance Monitoring and Reporting
- Track the effectiveness of marketing and communication efforts using data-driven approaches.
- Regularly report on key performance indicators, providing recommendations for future improvement.
- Stay updated with global and regional communication trends in higher education and health.
- Global Positioning of AmIU
- Contribute to positioning AmIU as a premier Pan-African university in the health sciences domain.
- Develop messaging that highlights AmIU’s commitment to Africa-focused development and health innovation.
- Leverage international platforms and opportunities to raise AmIU’s profile globally.
Candidate Profile
AmIU is looking for a motivated professional with strong technical, interpersonal, and storytelling skills. A suitable candidate will demonstrate experience in marketing, branding, and communications, preferably in the education, development, or corporate sectors. The ideal individual should be adept at both strategy formulation and hands-on implementation, capable of working independently and collaboratively.
Minimum Qualifications and Experience
- A Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
- At least three years of relevant experience in marketing, branding, public relations, or digital communications.
- Demonstrated expertise in digital marketing including SEO/SEM, analytics tools, social media management, and email campaigns.
- Advanced content creation skills including copywriting, graphic design, and multimedia development.
- Proficiency in Adobe Creative Suite, Canva, and related content creation platforms.
- Ability to manage multiple projects and meet tight deadlines.
- Experience in multicultural or multilingual environments is highly desirable.
- Passion for higher education, health sciences, and community development.
- Fluency in Swahili, French, Portuguese, or other African languages is an added advantage.
Application Process
Interested candidates should submit a comprehensive application including:
- A cover letter detailing your motivation and suitability for the position.
- A current CV highlighting relevant skills, experience, and accomplishments.
Application Deadline: Friday, 29th August 2025
All applications should be submitted via the official Amref International University channels. Please note that official communications will only be sent from email addresses ending in @amref.ac.ke or @amref.org. Candidates are advised to remain alert to avoid fraudulent communications.
For more information about AmIU and its programmes, visit the official website at https://amref.ac.ke
Equal Opportunity and Safeguarding Statement
Amref International University is committed to fostering an inclusive and diverse workplace. We are an equal-opportunity employer and do not discriminate based on gender, age, disability, religion, or ethnic background. AmIU promotes a non-smoking working environment.
Further, AmIU upholds strong safeguarding standards and is committed to protecting the welfare of children, young people, and vulnerable adults. All staff are expected to share in this commitment.
Contact and Further Details
This vacancy and other current opportunities can be found on the Amref International University website under the Vacancies section and on our verified social media platforms. Prospective applicants should ensure they follow only official sources for updates and instructions.
Applications should be sent via email as detailed in the official vacancy notice.
We welcome qualified candidates who are passionate about higher education and public health to join AmIU in shaping the future of health sciences in Africa. This is your chance to be part of a mission-driven, transformative institution that is training Africa’s next generation of health leaders.
