Coca-Cola Beverages Africa (CCBA), the continent’s largest Coca-Cola bottler, is seeking passionate, dynamic, and results-driven individuals to join its commercial team as Account Developers in multiple regions across Kenya. As a market leader in the Non-Alcoholic Ready-To-Drink (NARTD) sector, CCBA is dedicated to refreshing Africa every day and making the continent a better place for all. With a footprint spanning numerous African countries and over 2,000 employees in Kenya alone, the company offers a unique platform for ambitious professionals looking to grow their careers while delivering meaningful impact.
The Account Developer position is offered on a fixed-term basis and represents an outstanding opportunity for individuals with proven sales and marketing experience to contribute to a high-performing commercial team. If you thrive in a fast-paced, consumer-oriented environment and have a flair for identifying new business opportunities while delivering world-class customer service, then this role is tailor-made for you.
Job Title: Account Developer
Category: Commercial – Sales and Marketing
Location: Multiple Regions, Kenya
Job Type: Fixed Term (Temporary)
Reference Number: CCB250711-3
Closing Date: 18 July 2025
Employer: Coca-Cola Beverages Africa
About Coca-Cola Beverages Africa (CCBA)
CCBA is responsible for over 40% of Coca-Cola volumes across Africa, making it the most significant bottler of Coca-Cola products on the continent. Headquartered in Africa and managed by Africans, CCBA is a company deeply rooted in local communities and focused on sustainability, growth, and transformation. In Kenya, CCBA has established itself as a powerhouse in the beverage industry, combining operational excellence with community empowerment initiatives.
Key Purpose of the Account Developer Role
The primary responsibility of the Account Developer is to identify, develop, and implement new business opportunities that will contribute to increased profitability and long-term growth. This will be achieved while maintaining superior trade execution and consistently delivering exceptional customer service.
The successful candidate will be responsible for creating and maintaining strong business relationships with customers, promoting Coca-Cola products, optimising asset usage, and executing market strategies in alignment with the company’s commercial objectives.
Key Duties and Responsibilities
1. Identifying and Implementing New Business Opportunities
- Regularly visit prospective dealers to evaluate and establish new business opportunities using established assessment criteria.
- Conduct performance monitoring of new dealers during trial periods to ensure expected profitability levels are achieved.
- Develop and implement new business within budgetary guidelines and regulatory frameworks.
- Negotiate agreements and contracts aligned with customer needs and company policies.
2. Optimising Customer Service and Building Long-Term Relationships
- Achieve defined customer service performance targets to ensure satisfaction and loyalty.
- Maintain an accurate and up-to-date customer master file.
- Keep customers informed of new products, merchandise standards, promotional activities, and any other business development initiatives.
- Address and resolve queries, issues, and complaints in a courteous, professional, and timely manner.
3. Formulating Account Plans
- Develop comprehensive annual account plans based on sales projections, equipment placement, market trends, competition, and seasonal fluctuations.
- Understand the specific business models of customer outlets and align them with relevant Coca-Cola brand strategies.
- Communicate account plans effectively with the channel management team, and ensure joint implementation of approved recommendations.
- Conduct formal presentations of account plans to customers to ensure alignment and buy-in.
- Review and adjust product lines to enhance profitability, eliminating underperforming items.
4. Managing and Maintaining Company Assets
- Ensure that all equipment contracts are accurately filled out and signed by relevant parties.
- Oversee the weekly maintenance and optimal utilization of coolers, vehicles, and other equipment.
- Maximise return on investment through strategic placement of equipment.
- Monitor the sales-to-cooler-size ratio and take corrective action on non-conformance in line with company policies.
- Provide basic maintenance training to dealers for equipment handling.
5. Executing Outlets According to Commercial Strategy
- Accurately complete and submit promotional agreements to relevant channel managers.
- Ensure the execution of promotions follows company guidelines and quality standards.
- Advise and train dealers regularly on stock management, shelf life, and inventory control.
- Ensure all Retail Execution Driver (RED) targets are consistently met.
- Position point-of-sale displays to enhance product visibility over competing brands.
6. Managing Customer Credit Terms and Limits
- Monitor and manage customer credit limits to avoid under/over-spending and stock hold scenarios.
- Collaborate with the credit department to enforce compliance with agreed credit terms.
- Ensure prompt and efficient delivery of rebate cheques to eligible customers.
- Follow up on all outstanding accounts to ensure timely settlement.
7. Conducting Market Surveys and Competitive Analysis
- Collect and analyse data on competitor products, pricing, stock availability, and market presence.
- Execute surveys across designated outlets as per company guidelines.
- Identify areas of improvement and collaborate with relevant teams to implement corrective actions.
- Ensure follow-up is done to confirm compliance and execution of recommended improvements.
Required Skills and Competencies
- Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
- Excellent interpersonal and communication skills to maintain effective relationships with diverse stakeholders.
- Demonstrated customer orientation and the ability to handle client concerns with professionalism.
- Strategic thinking with the ability to identify and capitalise on market opportunities.
- A strong sense of accountability and ownership in achieving commercial and service-related targets.
- Effective negotiation skills and the ability to influence decision-making processes.
- Capability to work independently in the field and manage time effectively under minimum supervision.
Qualifications and Experience
- Minimum of a Diploma in Commerce or any other business-related discipline.
- At least 2 years of relevant sales experience in a dynamic commercial setting.
- Experience in HORECA (Hotels, Restaurants, and Catering) sales or FMCG (Fast-Moving Consumer Goods) will be an added advantage.
- Demonstrated success in marketing, customer service, and building professional networks.
Working Environment
This role requires significant fieldwork, engaging directly with retail outlets, small businesses, and distributors across multiple regions in Kenya. The role offers an excellent opportunity to work within a market-leading brand while contributing to local economic development through small business engagement.
Candidates should be prepared to travel extensively within their assigned regions and have a flexible approach to work hours, especially in support of promotional campaigns or market events. This is a highly visible role within CCBA’s sales structure and offers ample room for growth for those who consistently deliver results.
Why Join Coca-Cola Beverages Africa?
At CCBA, employees are not just part of a business—they are part of a legacy. The organisation believes in investing in its people, fostering innovation, and building leadership from within. Team members enjoy exposure to a wide regional network, hands-on training, and access to career development initiatives that have transformed many into regional commercial leaders.
Working with CCBA also means being part of a culture that values sustainability, diversity, inclusion, and excellence. The company is deeply committed to its communities and promotes initiatives that support environmental conservation, youth empowerment, and women in business.
This opportunity not only presents a chance to grow your career but also to make a positive difference in communities across Kenya.
How to Apply
Interested candidates should ensure they submit their applications by 18 July 2025. For more details and to submit your application:
Apply Now
Take the next step in your professional journey by joining a world-class team that is as passionate about its people as it is about its products. If you’re ready to shape the future of beverage sales and customer partnerships in Kenya, Coca-Cola Beverages Africa is the place for you.
