Regen Organics, a leader in sustainable agricultural solutions and the company behind Fresh Life, is seeking a dynamic and driven professional to join our team as an Area Sales Manager based in Nakuru. This role is a great opportunity for a passionate and results-oriented individual to spearhead our sales and marketing activities within a strategically important region, working closely with farmers, resellers, agents, and distributors.
As an Area Sales Manager, you will play a central role in ensuring our products reach and create value for farmers, from smallholders to large commercial farms. You will manage a diverse sales ecosystem, establish key partnerships, lead a field-based team, and directly drive sales growth. This is a career-defining role for professionals experienced in agri-inputs and looking to contribute meaningfully to Kenya’s agriculture transformation.
Position: Area Sales Manager
Location: Nakuru
Employer: Regen Organics / Fresh Life
Application Deadline: July 24, 2025
Mode of Application: Email your CV and cover letter to [email protected]
Job Overview
The Area Sales Manager will be accountable for the sales performance and operational management of a defined geographical area (hub). The role combines commercial leadership, relationship management, operational oversight, and direct sales. The successful candidate will be responsible for building and managing multiple sales channels, setting up physical hubs for visibility and access, closing direct sales with large-scale farms, and ensuring strong execution across all sales metrics.
Key Duties and Responsibilities
1. Hub Set-Up and Oversight
- Establish and oversee a well-functioning hub that supports Evergrow sales and marketing operations.
- Gain a deep understanding of farming patterns, crop cycles, and key characteristics of the agricultural sector in your region.
- Build strong collaborations with major distributors and ensure their active involvement in stock availability and delivery.
2. Channel Development and Partner Engagement
- Identify and onboard local resellers across all wards in the hub who will stock and promote Evergrow products.
- Negotiate and secure physical spaces for ‘Evergrow Information Centres’ in high-traffic, budget-conscious locations to enhance brand visibility.
- Select and coordinate demonstration farms run by respected farmers who can influence peers and showcase product efficacy.
3. Lead Generation and Agent Oversight
- Recruit and manage a network of commission-based agents who are responsible for generating leads at the grassroots level.
- Provide ongoing guidance and field support to these agents to ensure their productivity aligns with regional targets.
- Quickly resolve bottlenecks or issues hindering lead generation and customer acquisition.
4. Team Management and Performance Leadership
- Supervise and support a team of Sales and Marketing Associates focused on small to mid-sized farms.
- Facilitate weekly Performance Dialogues (PDs) with individual team members to assess progress, coach on challenges, and plan next steps.
- Conduct monthly or quarterly reviews to evaluate performance against KPIs, recommend improvements, and strengthen accountability.
- Reinforce compliance with defined sales procedures and continuously improve operational consistency across the team.
- Organize both virtual and in-person team meetings to maintain cohesion, build morale, and align on sales strategies.
5. Direct Sales to Large Farms
- Build and maintain a qualified pipeline of large commercial farms within your area of operation.
- Develop strong relationships with key decision-makers (owners, managers, agronomists) of these farms.
- Deliver compelling sales pitches tailored to the needs and operational scale of each large farm.
- Coordinate trial setups when needed and guide the buyer through all phases of adoption.
- Close sales, monitor purchase behavior, and encourage repeat and bulk purchases over time.
6. Reporting, Administration, and Coordination
- Submit timely and accurate weekly reports that cover sales data, accounts receivables, lead activity, and other relevant KPIs.
- Conduct in-depth root-cause analysis on any deviations from targets and propose corrective or preventive actions.
- Ensure timely order placements and payments from distributors to maintain adequate stock flow and prevent stockouts.
- Work closely with the Accounts Receivable and Distribution Teams to manage order fulfillment and ensure timely delivery of fertilizer and other products.
Key Result Areas
To succeed in this role, the Area Sales Manager will be expected to meet or exceed performance metrics in the following areas:
Sales Input Metrics
- Consistent generation of leads across customer segments including smallholder, medium, and corporate farms.
- Daily farmer engagement activities by the team—via visits, phone calls, and organized events.
- Pipeline conversion rates for both new customers and repeat clients.
Sales Output Metrics
- Volume sold per farmer (bags or tons).
- Total overall sales performance.
- Timely collection of outstanding payments and management of accounts receivables.
- Quality and consistency of distributor relationships.
- Operational efficiency reflected in cost-effective sales execution.
What We Are Looking For
To be considered for this exciting opportunity, applicants must demonstrate the following competencies and experience:
- At least 5 years of experience in direct sales of agri-inputs, with a strong focus on serving large-scale commercial farms.
- A Bachelor’s degree, preferably in agriculture, agronomy, agribusiness, or a related field.
- Demonstrated knowledge of farming systems, challenges, and practices specific to the Nakuru region.
- Proven track record of managing sales field teams and delivering on regional performance targets.
- Excellent interpersonal and communication skills, with the ability to influence and build long-term relationships.
- A self-starter with a relentless results orientation and an entrepreneurial mindset.
- Familiarity with tech tools including smartphones, laptops, and ability to use Microsoft Office applications (Word, Excel, PowerPoint) for reporting and presentations.
- Basic analytical skills for reviewing performance trends and conducting farm-level cost-benefit analyses.
- Proficient in English with working knowledge of Swahili.
- Must possess a valid driving license and be willing to self-drive across the hub area.
What We Offer
Regen Organics is committed to supporting its team members with competitive compensation and a supportive work culture. As an Area Sales Manager, you will benefit from:
- A competitive salary package aligned with experience and performance.
- Opportunity to contribute meaningfully to a recognized leader in organic and regenerative agriculture solutions.
- Ongoing professional development through training, mentorship, and growth opportunities.
- A vibrant and collaborative work environment focused on performance, innovation, and sustainability.
Application Process
If you are passionate about agriculture and sales, possess the experience and skills to manage a high-performing sales region, and are ready to make a lasting impact in the farming community of Nakuru, we want to hear from you.
To Apply:
Send your CV and cover letter to [email protected] by July 24, 2025. Kindly ensure that your email clearly states “Application for Area Sales Manager – Nakuru” in the subject line.
Equal Opportunity Statement
Regen Organics and Fresh Life are equal opportunity and affirmative action employers. All qualified applicants are encouraged to apply, regardless of race, religion, gender, national origin, disability status, age, sexual orientation, gender identity, or any other protected status.
Important Notice to Applicants
Regen Organics and Fresh Life do not charge any fee at any stage of the recruitment process (application, interview, processing, or training). Please do not disclose your bank details or other personal financial information during the recruitment process. Any such requests are fraudulent and should be reported immediately.
For individuals with a strong foundation in agricultural sales and team leadership, this is a chance to join a mission-driven company, contribute to food security, and drive real impact at the grassroots level. Take the next step in your career with Regen Organics.
Deadline for Applications: July 24, 2025
