HACO Industries, a proudly Kenyan and regionally respected Fast-Moving Consumer Goods (FMCG) company, is calling on dynamic professionals to take part in its growth journey by applying for a key leadership role within its commercial team. With a legacy of innovation, quality, and customer-centricity, HACO Industries has grown into one of East Africa’s most trusted manufacturers and distributors of personal care, home care, and stationery products.
From household names like MIADI and AMARA to leading distribution partnerships such as Palmer’s, HACO continues to play a transformative role in improving everyday life across Africa. The company’s focus on excellence in manufacturing, innovation in brand development, and operational effectiveness has earned it a competitive edge in the Kenyan and wider COMESA markets.
As HACO continues to expand its market influence, it is seeking an experienced and passionate sales leader to take on the position of Regional Sales Manager – Coast, based in Mombasa. This strategic position plays a pivotal role in enhancing the company’s market presence, strengthening relationships with key stakeholders, and ensuring sales growth across the Coast region.
Position Title: Regional Sales Manager – Coast
Location: Mombasa, Kenya
Reports To: National Sales Manager
Application Deadline: 28th July 2025
Application Mode: Pre-screening form at https://forms.office.com/r/MfU1xUP7rn and email to: jobs@haco.co.ke
Introduction to the Role
The Regional Sales Manager (RSM) – Coast is responsible for driving commercial excellence and spearheading sales growth in the coastal region of Kenya. The ideal candidate will be a proactive and performance-driven leader with a deep understanding of the FMCG sector. The RSM will manage a diverse sales team, oversee distributor operations, and ensure efficient implementation of strategic sales initiatives. By leveraging their experience in general trade, the incumbent will act as a critical link between the regional sales force and senior leadership, providing insights, data, and action plans that fuel business development.
This is a rewarding opportunity for a seasoned sales professional ready to influence the business at a regional level, cultivate long-term customer relationships, and shape the market for some of Kenya’s most recognizable consumer brands.
Key Duties and Responsibilities
The successful applicant will be entrusted with a wide range of leadership and operational responsibilities in alignment with HACO Industries’ vision and market strategies. These include:
1. Sales Strategy and Execution
- Develop and execute strategic plans that ensure sales targets are met or exceeded across all channels in the region.
- Design and roll out route-to-market (RTM) strategies for optimal product penetration and availability in general and modern trade.
- Ensure that sales targets are translated into actionable plans for the team, and establish clear KPIs and accountability measures.
2. Team Leadership and Performance Management
- Lead, coach, and supervise the regional sales team, ensuring each team member is equipped and motivated to perform optimally.
- Conduct regular performance reviews, on-the-job training, and coaching sessions to build skills and enhance team effectiveness.
- Foster a results-oriented team culture that emphasizes ownership, innovation, and accountability.
3. Relationship Management
- Establish and maintain strong, productive relationships with key business partners including distributors, wholesalers, retailers, and other stakeholders.
- Negotiate commercial terms with partners to ensure win-win outcomes and sustained business partnerships.
- Manage distributor and customer engagements in alignment with the company’s values and commercial objectives.
4. Market Intelligence and Business Development
- Continuously analyze market conditions, consumer behavior, and competitor actions to identify opportunities for growth.
- Provide actionable insights to senior management, contributing to the refinement of products, pricing strategies, and promotional campaigns.
- Identify underserved territories, product gaps, and emerging trends that could be converted into viable commercial opportunities.
5. Sales Forecasting, Reporting, and Budget Management
- Prepare and present regular sales forecasts, budget utilization reports, and performance analysis to the National Sales Manager.
- Ensure timely reporting of sales volumes, territory coverage, stock levels, and competitor movements.
- Monitor the region’s financial performance, ensuring operational efficiency and profitability.
6. Marketing and Promotional Execution
- Collaborate with the marketing department to conceptualize and implement region-specific promotional activities.
- Supervise the execution of brand activations, consumer promotions, and trade marketing initiatives.
- Track ROI of promotional campaigns and optimize resource allocation to improve outcomes.
7. Compliance and Operational Excellence
- Ensure that all sales activities within the region adhere to company policies, legal requirements, and ethical standards.
- Monitor and manage the use of company resources including sales fleet, promotional materials, and budgets.
- Guarantee the alignment of operational procedures with HACO’s internal control mechanisms and regulatory compliance mandates.
Desired Profile and Attributes
HACO Industries is seeking a highly qualified and experienced individual who brings more than just technical know-how. The ideal candidate must demonstrate a blend of strategic insight, operational agility, and team leadership. Attributes sought include:
- Strong business acumen and understanding of the FMCG sector.
- Proven ability to manage large and diverse sales teams, fostering teamwork and professional development.
- Adeptness in managing distributor relationships and channel development.
- Data-driven decision-making and a keen eye for market dynamics.
- Excellent presentation, negotiation, and interpersonal skills.
- Strategic thinker capable of balancing short-term execution with long-term vision.
- Resilience, adaptability, and a strong desire to exceed targets in a dynamic business environment.
Required Qualifications
- A Bachelor’s degree in Business Administration, Marketing, or any other relevant field.
- Minimum of five (5) years of experience in a similar role, preferably within the FMCG sector.
- Demonstrated success in managing sales teams and delivering consistent growth in general trade markets.
- High level of proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
- Willingness and flexibility to travel frequently within the coastal region and sometimes beyond.
- Strong leadership, communication, and problem-solving skills.
Why Join HACO Industries?
HACO Industries offers more than just a job—it presents an opportunity to become part of a team that is innovating, evolving, and leading in one of the region’s most competitive industries. Working at HACO means becoming part of a culture that values:
- Local innovation with a Pan-African vision
- Empowerment and professional growth
- Respect for individuals and diversity of ideas
- Commitment to quality and continuous improvement
- Social responsibility and ethical business practices
The Regional Sales Manager – Coast will play a vital role in shaping HACO’s future by influencing how the company’s products are experienced by millions of customers across the coastal region.
How to Apply
Interested candidates are invited to apply by completing a pre-screening form available at the following link:
Once completed, applicants should send their application letter, detailed curriculum vitae, copies of academic and professional certificates, and testimonials to the following email address:
Applications must reach the organization on or before 28th July 2025.
All applicants are requested to clearly indicate:
- Their expected remuneration
- Their contact details
Only shortlisted candidates will be contacted. HACO Industries is an equal opportunity employer and encourages qualified individuals regardless of gender, ethnicity, or background to apply.
This is a chance to lead from the frontlines of one of Kenya’s most ambitious and impactful manufacturing companies. If you are driven by challenge, inspired by leadership, and ready to make a lasting contribution, we encourage you to take the next step in your professional journey with HACO Industries.
Apply today and be part of the team redefining consumer excellence across Africa.
