Jubilee Insurance, established in August 1937 as the first locally incorporated insurance company based in Mombasa, has a long and rich history of service in East Africa. Over the decades, the company has expanded significantly, earning a reputation as the largest composite insurer in the region. Today, Jubilee Insurance provides a diverse range of products, including Life, Pensions, General, and Medical Insurance. The organization has steadily built a client base of over 1.9 million and continues to serve as the leading insurance provider in East Africa.
The company operates an extensive regional network with offices in Kenya, Uganda, Tanzania, and Burundi, offering clients cross-border services that are rooted in trust, integrity, and professionalism. As the only ISO-certified insurance group listed on the Nairobi Securities Exchange (NSE), the Dar es Salaam Stock Exchange, and the Uganda Securities Exchange, Jubilee continues to demonstrate a strong commitment to corporate governance, transparency, and excellence in customer service. For more information on the company and its services, interested applicants and stakeholders are encouraged to visit www.JubileeInsurance.com.
In pursuit of continued growth and expansion, Jubilee Health Insurance Limited is seeking to recruit competent professionals for the position of Direct Sales Officer. The position holders will report directly to the Team Leader, Direct Sales, and will be based at the company’s Head Office in Nairobi.
This opportunity is available on a fixed-term contract basis and is designed to attract candidates who are passionate about sales, client relationship management, and advancing their careers in the insurance industry.
Role Purpose
The Direct Sales Officer is responsible for proactively generating new business by selling medical insurance products directly to potential clients. The role holder will manage the entire sales process, from identifying leads to closing sales and ensuring seamless customer onboarding. The position requires an individual who can balance aggressive business acquisition with exceptional client service, compliance with industry regulations, and alignment with company standards.
The officer will work closely with individuals, families, and small and medium-sized enterprises (SMEs), offering tailored medical insurance solutions. By adopting a client-centered approach, the Direct Sales Officer will contribute significantly to the company’s mission of expanding access to affordable, quality health insurance across the region.
Detailed Job Description
The responsibilities of the Direct Sales Officer are structured into four main categories: Business Development, Operational Responsibilities, Corporate Governance, and Culture. These responsibilities are comprehensive and designed to ensure that the officer contributes to business growth while upholding Jubilee’s reputation for integrity and professionalism.
1. Business Development
The officer will be tasked with identifying and creating new opportunities in the market to expand Jubilee’s client base. This includes:
- Proactively sourcing for potential customers through methods such as fieldwork, door-to-door engagements, networking, and personal referrals.
- Building and managing a qualified sales pipeline and nurturing leads throughout the customer journey until conversion.
- Conducting needs-based analyses to understand the requirements of individuals, families, and businesses, and recommending appropriate medical insurance solutions.
- Presenting and promoting products using structured sales pitches that highlight key features, benefits, and value propositions tailored to the client’s needs.
- Participating actively in targeted sales activations, outreach programs, and marketing campaigns organized by the company.
- Preparing competitive proposals and quotations customized for each client, ensuring alignment with the client’s unique needs.
- Gathering and analyzing market intelligence, including competitor activities, client preferences, and emerging market trends, to strengthen product positioning and drive strategic sales efforts.
Through these activities, the officer is expected to enhance the visibility of Jubilee’s medical insurance products while ensuring sustainable revenue growth.
2. Operational Responsibilities
In addition to generating new business, the Direct Sales Officer will handle various operational tasks that support seamless sales execution and customer satisfaction. These include:
- Following up consistently with leads and prospects to close sales within expected turnaround times.
- Maintaining detailed and accurate records of client interactions, quotations, and follow-up activities through customer relationship management (CRM) tools or manual logs.
- Submitting all completed sales documentation promptly, including Know Your Customer (KYC) details, application forms, and medical declarations.
- Monitoring and reporting personal sales performance metrics on a daily, weekly, or monthly basis to the line manager.
- Educating clients about policy usage, provider networks, benefit limits, and digital platforms available for service access.
- Supporting smooth onboarding of new clients and ensuring a positive customer experience throughout the post-sale process.
- Collaborating with the operations team to resolve any service issues and fast-track policy processing for clients.
These operational responsibilities are critical to ensuring efficiency, customer satisfaction, and long-term loyalty.
3. Corporate Governance
Jubilee emphasizes compliance and ethical conduct across all areas of business. The Direct Sales Officer is expected to:
- Adhere to all internal company policies, industry regulations, and ethical sales practices.
- Ensure clients provide consent and are fully informed of all policy terms, conditions, and medical declarations.
- Protect client information by maintaining strict confidentiality and compliance with data protection laws.
- Report any suspected fraudulent activity, mis-selling risks, or regulatory violations to appropriate channels within the company.
- Attend mandatory compliance, ethics, and regulatory training programs as scheduled by the company.
By upholding high standards of corporate governance, the officer contributes to maintaining Jubilee’s trusted reputation in the insurance industry.
4. Culture
The role also emphasizes the importance of fostering a customer-first mindset and a collaborative team environment. Expectations in this area include:
- Delivering respectful, honest, and helpful service to all clients.
- Supporting a culture of performance and teamwork by sharing knowledge and collaborating with peers.
- Demonstrating resilience, professionalism, and a positive attitude, even when faced with challenges.
- Embracing a learning culture by participating in product training sessions and continuously improving sales capabilities.
These cultural expectations ensure that every officer not only meets sales targets but also upholds the values and standards of Jubilee Insurance.
5. Laws, Regulations, and Company Policies
The officer will be required to maintain awareness of external legal requirements as well as internal company guidelines. Key areas include:
- Ensuring compliance with Anti-Money Laundering (AML) and Counter Financing of Terrorism (CFT) regulations.
- Upholding data protection standards in line with Kenyan and international laws.
- Implementing internal policies, processes, and procedures designed to align with legal requirements and organizational objectives.
- Promoting ethical behavior and compliance across the department by setting a positive example.
- Encouraging open communication on compliance matters to prevent risks and enhance operational efficiency.
This adherence strengthens organizational accountability and risk management.
Key Skills and Competencies
The Direct Sales Officer role requires the following capabilities:
- Ability to identify customer needs and present persuasive solutions that convert into long-term relationships.
- Competence in sourcing, qualifying, and nurturing leads through proactive strategies.
- Strong relationship-building skills, fostering trust and loyalty among clients.
- Solid knowledge of medical insurance products, underwriting guidelines, and benefits.
- Proficiency in delivering product presentations and simplifying complex concepts for diverse audiences.
- Understanding of premiums, coverage terms, and related financial principles to guide customer decision-making.
- Attention to detail in documentation, policy applications, and compliance processes.
- Analytical ability to gather and interpret market intelligence.
- Expertise in managing objections and employing effective closing strategies to secure sales.
Academic Qualifications
- A Diploma or Bachelor’s Degree in Sales and Marketing, Business Administration, Insurance, or a related field.
- A Certificate of Proficiency (COP).
Relevant Experience
Applicants should possess at least 1 to 3 years of direct sales experience, preferably in insurance, banking, or financial services.
Application Procedure
Candidates who meet the requirements and are seeking an exciting new challenge are invited to apply by sending their applications to:
Applicants are required to quote the Job Reference Number (JHIL167) and the Position (Direct Sales Officer) in their applications. The deadline for submission is 19th September 2025.
Only shortlisted candidates will be contacted.