Family Bank Ltd, a leading financial institution in Kenya, is committed to offering accessible and reliable banking solutions to its customers across the country. In line with its growth strategy and continued expansion of its branch network, the Bank is seeking to recruit dynamic, motivated, and results-driven individuals to take up the role of Direct Sales Representatives.
The positions are contractual, and remuneration is structured on a retainer and commission basis. Successful candidates will be expected to drive customer acquisition, deliver exceptional service, and meet sales targets in line with the Bank’s objectives.
This opportunity is suitable for individuals with a strong passion for sales, excellent interpersonal skills, and the drive to contribute positively to the growth of the Bank.
Reporting Structure
The Direct Sales Representatives will report administratively to the Branch Manager of the assigned branch and functionally to the Head of Sales Force – Direct Sales Force. This dual reporting framework ensures that employees receive branch-level operational guidance while aligning with the strategic goals of the sales division.
Job Purpose
The Direct Sales Representative will be responsible for acquiring new business across key product lines, including accounts, assets, and liabilities. The role is central to expanding the Bank’s market presence by engaging clients, promoting products, and ensuring customer satisfaction.
Key Responsibilities
- Achievement of Sales Targets
One of the core responsibilities of the Direct Sales Representative is the delivery of set sales targets in both asset and liability categories. These include acquisition of new customers for accounts, loan facilities, and deposit products. The representative is expected to consistently meet or surpass these targets in order to support the Bank’s overall business growth. - Customer Service Delivery
The role demands a high level of professionalism in engaging with clients. Direct Sales Representatives are required to provide excellent customer service by responding promptly to inquiries, offering accurate product information, and resolving issues effectively. By doing so, the representatives play a critical role in maintaining customer satisfaction and loyalty. - Participation in Product Campaigns
Family Bank frequently runs product campaigns designed to increase awareness of new and existing banking solutions. The Direct Sales Representative will actively participate in these campaigns to ensure that product information is well communicated to target customers. This participation may involve organizing or attending promotional events, distributing marketing materials, and directly engaging potential clients. - Door-to-Door Direct Selling
A significant portion of the role involves engaging potential customers through door-to-door direct selling. The representative will proactively reach out to households, businesses, and organizations within their assigned areas to explain the Bank’s products and services, with the goal of generating new business opportunities. This requires confidence, resilience, and the ability to handle rejection while maintaining enthusiasm. - Customer Feedback Collection
In addition to sales activities, Direct Sales Representatives are tasked with collecting feedback from customers regarding the Bank’s products and services. This feedback is vital for informing product improvement, customer service strategies, and future business decisions. Representatives are expected to listen carefully, document responses accurately, and communicate findings back to management. - Management of Existing Business
The role goes beyond acquisition and extends to managing existing business in compliance with the Bank’s policies and regulations. Direct Sales Representatives are expected to maintain good relationships with clients, follow up on active accounts, and ensure that customers remain engaged with the Bank’s offerings. This helps to build long-term loyalty and reduces customer attrition. - Sales Reporting
Accurate and timely reporting is an important aspect of the job. Representatives are required to prepare and submit regular sales reports to their Team Leader. These reports should detail progress against targets, highlight new business opportunities, and outline any challenges faced in the field. Clear reporting ensures transparency and allows for effective performance monitoring.
Candidate Profile
The role of Direct Sales Representative at Family Bank requires individuals who are ambitious, adaptable, and self-motivated. Successful candidates will bring energy and determination to their work, with a proven capacity to deliver in fast-paced, target-driven environments.
Key attributes include:
- Demonstrated experience in sales or client relationship management with a minimum of six months in a similar role.
- A university degree in a business-related field.
- Creativity in the sales process and resilience under pressure.
- Strong interpersonal and communication skills.
- Excellent organizational ability with skills in prioritizing tasks.
- High levels of integrity and ethical standards.
- Willingness to travel extensively as part of the job.
- A genuine passion for selling and achieving results.
- Self-motivation and maturity in decision-making.
- Proficiency in Microsoft Office applications for preparing reports and documentation.
- Fluency in both English and Swahili for effective communication with diverse customer groups.
Application Process
Candidates who meet the requirements are invited to submit their applications. Applicants should clearly indicate their preferred town and branch in their application. Additionally, a daytime telephone number should be provided to facilitate easy communication.
Applications must be received no later than Friday, 23rd August 2025. They should be sent via email to [email protected]. The subject line of the email must read: Application for the position of Direct Sales Representative (Name of the Branch).
Candidates are cautioned that canvassing will lead to automatic disqualification. Only shortlisted candidates will be contacted for further steps in the recruitment process.
Commitment to Equal Opportunity
Family Bank Ltd is an equal opportunity employer. The Bank values diversity and encourages applications from qualified individuals regardless of gender, age, disability status, or background. The recruitment process is strictly merit-based.
Conclusion
The position of Direct Sales Representative at Family Bank offers a unique opportunity for individuals who are passionate about sales and customer service to contribute to the growth of one of Kenya’s well-established banks. The role is both challenging and rewarding, requiring determination, creativity, and the ability to build strong relationships with customers.
Through this position, successful candidates will not only help expand the Bank’s customer base but also gain valuable experience in the financial sector. For those with a drive to succeed in sales and a commitment to professional growth, this role provides a solid platform to advance their careers.
Interested individuals are encouraged to prepare their applications carefully and submit them within the stated deadline. This is a chance to join a respected financial institution and make a meaningful impact through direct engagement with customers across the country.
