In today’s fast-paced business environment, organizations face an increasing need to maintain a strong reputation, connect with customers meaningfully, and remain competitive in both traditional and digital spaces. Strategic leadership in public relations and marketing is no longer optional; it has become a central pillar for business success. To meet this demand, the company is inviting applications for the position of Head of Public Relations and Marketing.
This is an executive-level role that requires both strategic oversight and hands-on leadership in crafting, delivering, and monitoring communication and marketing initiatives that directly impact the company’s growth and reputation. The successful candidate will be tasked with shaping the company’s brand image, leading comprehensive marketing campaigns, managing external communications, and ensuring that customer engagement is always at the forefront.
The position is based in Nairobi and falls within the Marketing Department. It is being offered on a contract basis, reflecting the company’s commitment to aligning its workforce with strategic project and market needs.
Overview of the Role
The Head of Public Relations and Marketing will take responsibility for guiding the company’s entire PR and marketing strategy. This means developing campaigns that not only build awareness but also drive measurable customer acquisition and loyalty. The role will also involve working closely with senior leadership to advise on communication strategies, ensuring that the company’s image is consistent, reliable, and aligned with corporate objectives.
The individual will serve as the key spokesperson of the company, interfacing with media outlets, stakeholders, regulators, and the general public. In addition, they will oversee crisis communication, spearhead corporate social responsibility programs, and provide direction to a team of professionals within the marketing function.
This role is therefore both strategic and operational, requiring a balance of visionary thinking, detailed execution, and leadership skills.
Detailed Job Responsibilities
The scope of work for the Head of Public Relations and Marketing is extensive and covers a wide range of functions within corporate communications, brand management, customer engagement, and marketing strategy. The main responsibilities are outlined below.
1. Strategic Planning and Implementation
- Develop and implement the overall PR and marketing strategy in line with the company’s business objectives.
- Translate corporate goals into actionable communication and marketing programs that generate measurable outcomes.
- Ensure the long-term sustainability of the brand by aligning PR and marketing efforts with market trends and customer expectations.
2. Brand Management and Corporate Reputation
- Build, strengthen, and protect the company’s brand equity.
- Maintain consistent messaging across all platforms, ensuring that the brand is instantly recognizable and positively associated with trust and innovation.
- Guide internal teams to remain consistent with the brand identity in all customer touchpoints.
3. Senior Leadership Advisory
- Act as a trusted advisor to the senior leadership team on communication strategies.
- Provide insights into market positioning, public sentiment, and communication best practices to support decision-making at the executive level.
4. External Communications and Media Relations
- Manage all external communications, ensuring that stakeholders, regulators, media, and the public receive timely and transparent information.
- Serve as the company’s spokesperson and lead media relations efforts to enhance visibility.
- Prepare press releases, speeches, and media kits that strengthen the corporate image.
5. Crisis and Reputation Management
- Oversee crisis communication strategies, ensuring preparedness for unexpected events that could impact the company’s reputation.
- Develop rapid response frameworks to mitigate risks and protect the organization’s public standing.
6. Corporate Social Responsibility (CSR)
- Lead the development and execution of CSR initiatives that align with the company’s values.
- Foster positive community engagement by designing programs that deliver social impact while reinforcing the company’s identity.
7. Integrated Marketing Campaigns
- Design and execute integrated marketing campaigns across both traditional and digital platforms.
- Ensure that campaigns are innovative, data-driven, and aligned with customer acquisition and retention goals.
- Collaborate with product and sales teams to drive cross-functional outcomes.
8. Market Research and Insights
- Conduct market research to gain insights into customer preferences, competitive positioning, and emerging trends.
- Use data analytics to refine strategies and identify areas for improvement.
9. Advertising, Sponsorships, and Events
- Oversee advertising initiatives that strengthen visibility and sales.
- Manage sponsorship opportunities and ensure alignment with brand values.
- Plan and coordinate events that enhance customer engagement and brand positioning.
10. Digital Marketing and Online Engagement
- Direct digital marketing strategies including SEO, SEM, and content marketing.
- Manage the company’s social media presence to foster two-way engagement with customers.
- Leverage digital tools and platforms to optimize brand performance online.
11. Customer Engagement Programs
- Collaborate with sales and customer service teams to promote a customer-first approach.
- Develop and oversee loyalty programs and engagement strategies to strengthen customer relationships and reduce churn.
- Monitor customer feedback and create communication strategies that respond effectively to identified challenges.
12. Team Leadership and Development
- Lead, mentor, and inspire a high-performing PR and marketing team.
- Build a performance-driven culture that emphasizes innovation, accountability, and continuous learning.
- Define clear performance indicators to monitor the success of initiatives.
13. Budget and Resource Management
- Manage departmental budgets to ensure cost-effective execution of campaigns.
- Monitor resource allocation to maximize return on investment.
14. Performance and Measurement
- Build a culture of accountability by setting key performance indicators (KPIs).
- Use metrics and reporting tools to assess the effectiveness of campaigns.
- Recommend adjustments to improve impact based on results.
Required Qualifications
To ensure effectiveness in this role, the following qualifications have been identified as essential:
- A bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
- A master’s degree or professional certification such as CIM, CIPR, or PRSK will be an added advantage.
- A minimum of 10 years of experience in Public Relations and Marketing, with at least 5 years at a senior management level.
- Experience in the Telecommunications, ICT, or FMCG sectors is preferred.
- A proven track record in brand building, digital marketing, media management, and corporate communications.
- Strong expertise in stakeholder management, government relations, and corporate social responsibility programs.
- Demonstrated ability in strategic thinking combined with strong business acumen.
- Excellent communication, presentation, and interpersonal skills.
- Strong leadership skills and proven team management experience.
Location and Terms
- Location: Nairobi
- Department: Marketing
- Job Type: Contract
Closing Statement
This position offers a dynamic and influential opportunity to shape the image and customer experience of a leading company. It requires a leader who can balance strategy and execution while maintaining strong relationships with both internal and external stakeholders. The Head of Public Relations and Marketing will play a pivotal role in steering the company’s growth, reputation, and engagement in an increasingly competitive market environment.
