Gulf African Bank, a leading Shari’ah-compliant financial institution in Kenya, continues to expand its footprint across the retail and SME banking space. Guided by the principle of “Your Partner for Growth,” the bank is committed to delivering innovative and ethical financial solutions that empower individuals, businesses, and communities. As part of its growth and customer-centric strategy, the bank seeks to recruit Direct Sales Representatives who will play a pivotal role in driving acquisition, strengthening client relationships, and supporting the institution’s long-term sustainability.
This opportunity is open to passionate and goal-oriented individuals with strong interpersonal skills and an interest in building a rewarding career in the financial sector. The role is designed to support Gulf African Bank’s mission of providing efficient, reliable, and customer-friendly banking services while fostering financial inclusion.
The position offers a dynamic environment where successful candidates will engage directly with clients, promote retail and SME banking products, and act as brand ambassadors for the bank. The role requires professionalism, adaptability, and a proactive approach to customer service and sales.
The following sections provide a detailed job description and responsibilities for the position of Direct Sales Representative at Gulf African Bank.
Position: Direct Sales Representative
Key Responsibilities
The role of the Direct Sales Representative encompasses a wide range of duties focused on acquisition, compliance, operational excellence, and brand support. The responsibilities have been categorized into specific areas to clearly illustrate the scope of work.
Acquisition: Business Development
- New Account Acquisition
- Acquire new Retail and SME accounts consistently on a monthly basis.
- Drive efforts to achieve set sales targets by identifying potential customers and promoting the bank’s portfolio of products and services.
- Client Relationship Management
- Expand and strengthen long-term relationships with existing Retail and SME clients.
- Actively engage customers to understand their evolving needs and propose suitable solutions.
- Cross-Selling Opportunities
- Identify opportunities for cross-selling bank products to maximize the value of customer relationships.
- Encourage clients to diversify their use of Gulf African Bank products and services.
- Deposit Growth
- Promote deposit growth within the acquired Retail and SME customer base by encouraging savings, current, and investment accounts.
- Non-Funded Income Growth
- Increase Non-Funded Income (NFI) by promoting value-added services such as bancassurance, mobile banking, and transactional products.
Compliance
- Customer Engagement
- Provide consistent engagement and personalized support to clients.
- Ensure customer interactions adhere to ethical and professional standards.
- Record Maintenance
- Regularly update and maintain accurate customer records in line with bank policies.
- Guarantee compliance with internal reporting requirements and audit standards.
Other Responsibilities
- Safeguard Bank’s Image
- Uphold and promote the bank’s reputation with the public and stakeholders.
- Ensure a professional demeanor and ethical practices at all times.
- Issue Resolution Support
- Assist in escalation and resolution of customer issues to support the bank’s growth strategy.
- Provide timely updates on challenges encountered during customer engagement.
Compliance & Operational Excellence
- Policy Adherence
- Ensure strict compliance with both internal policies and external regulatory requirements.
- Remain up to date with banking guidelines, central bank directives, and Gulf African Bank’s compliance framework.
- Operational Support
- Comply with operational and credit policies during client onboarding and servicing.
- Guarantee accurate documentation and verification processes.
- Customer Engagement Recording
- Maintain accurate records of all customer interactions, including sales activities, service requests, and complaint resolution.
Brand and Support
- Brand Representation
- Act as a brand ambassador by promoting the bank’s image positively in all customer engagements.
- Showcase Gulf African Bank’s values, products, and ethical practices.
- Customer Issue Resolution
- Address and escalate customer issues promptly, ensuring efficient and timely resolution.
- Provide follow-up to confirm customer satisfaction.
- Campaign Participation
- Support overall bank growth strategies by actively participating in campaigns, product launches, and team initiatives.
- Collaborate with peers and supervisors to achieve organizational goals.
Qualifications and Experience
The ideal candidate for the Direct Sales Representative role should demonstrate both academic competence and interpersonal skills necessary for client-facing work in the banking industry. The following qualifications and experiences are required:
- Academic Requirements
- A Bachelor’s Degree in any discipline from a recognized institution.
- A minimum KCSE grade of C+ (or equivalent).
- Skills and Attributes
- Strong interpersonal skills with the ability to build and maintain lasting client relationships.
- Excellent communication and presentation skills, enabling clear articulation of financial solutions to customers.
- Sales and customer service experience is an added advantage, particularly in financial institutions or fast-paced commercial environments.
Career Development and Growth
This position provides an excellent platform for ambitious individuals seeking a career in sales, customer engagement, and financial services. Gulf African Bank offers:
- Exposure to diverse customer segments in Retail and SME banking.
- Practical training in compliance, customer engagement, and operational excellence.
- Opportunities to develop interpersonal, sales, and negotiation skills.
- Career progression within a growing financial institution committed to employee development.
By excelling in this role, successful candidates can position themselves for future opportunities in relationship management, business development, and leadership roles within the bank.
Work Environment
Direct Sales Representatives will work in a fast-paced, performance-driven environment where success is measured by the ability to acquire new accounts, strengthen client relationships, and contribute to overall deposit growth. The role involves regular customer interaction, both face-to-face and through digital platforms, requiring adaptability, resilience, and a customer-focused mindset.
Application Process
Interested candidates are encouraged to apply by submitting their application through the official Gulf African Bank recruitment channels. Applicants should ensure they meet the stated qualifications and demonstrate enthusiasm for customer engagement, sales, and business development in the financial sector.
