Coca-Cola Beverages Africa (CCBA) is the largest Coca-Cola bottler on the continent, accounting for approximately 40 percent of all Coca-Cola volumes in Africa. The company is a market leader in the non-alcoholic ready-to-drink (NARTD) sector and operates with an extensive footprint across several African countries. With a workforce of about 14,000 employees, CCBA is deeply committed to delivering high-quality beverages to its consumers, driving innovation in the beverages industry, and contributing to socio-economic development across the markets it serves.
The company’s operations in Kenya form a vital part of this expansive footprint, ensuring accessibility of Coca-Cola products to millions of consumers daily. To strengthen its market presence and optimize its operational excellence, CCBA is seeking highly skilled and motivated professionals to join its growing team in Kenya.
The following vacancies are currently open for applications:
- Trade Marketing Manager (North Eastern Province, Kenya) – Closing Date: 8 October 2025
- Route to Market Manager (Rift Region, Kenya) – Closing Date: 2 October 2025
- Key Accounts Manager (Rift Region, Kenya) – Closing Date: 2 October 2025
- Haulier Driver (Nairobi, Kenya) – Closing Date: 5 October 2025
Each of these roles plays a vital role in the company’s strategy of creating value for its customers, driving brand visibility, and ensuring operational effectiveness across the Kenyan market.
Position One: Trade Marketing Manager
Location: North Eastern Province, Kenya
Closing Date: 8 October 2025
The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies and initiatives that support the growth of CCBA’s beverage portfolio in the assigned territory. This role requires a deep understanding of the consumer market, the retail landscape, and the competitive environment within the non-alcoholic ready-to-drink industry.
Key Responsibilities:
- Develop and implement trade marketing strategies that align with overall brand and business objectives.
- Drive the execution of in-store visibility programs, ensuring strong presence of Coca-Cola products at all trade levels.
- Monitor and evaluate the effectiveness of trade promotions, activations, and campaigns in order to optimize return on investment.
- Build and maintain strong relationships with distributors, retailers, and other trade partners.
- Collaborate with the sales and commercial teams to design customer-focused trade initiatives.
- Analyze market trends, consumer behavior, and competitor activities to inform decision-making.
- Lead the development of point-of-sale materials, merchandising tools, and promotional assets.
- Ensure compliance with brand guidelines in all trade marketing activities.
- Oversee the training and performance management of trade marketing representatives in the assigned region.
- Conduct regular trade visits to assess implementation standards and identify improvement opportunities.
- Manage allocated trade marketing budgets effectively, ensuring proper tracking and reporting of expenditures.
This position requires an individual who can balance creativity with analytical thinking, and who has the ability to lead a team towards the achievement of ambitious trade marketing goals.
Position Two: Route to Market Manager
Location: Rift Region, Kenya
Closing Date: 2 October 2025
The Route to Market (RTM) Manager will be tasked with developing, implementing, and managing the company’s route to market strategies in the Rift Region. This is a strategic role that ensures CCBA’s products are efficiently and effectively distributed to customers and consumers, maximizing reach and availability.
Key Responsibilities:
- Design and implement route to market strategies that optimize product distribution and availability.
- Oversee the development of distribution models that meet the unique needs of urban, peri-urban, and rural markets.
- Manage relationships with distributors, wholesalers, and retail partners to ensure seamless supply chain execution.
- Work closely with the sales team to ensure that RTM strategies are integrated into sales plans and objectives.
- Monitor distribution performance metrics, including coverage, frequency, and cost-to-serve, to ensure efficiency.
- Analyze and evaluate the effectiveness of existing RTM strategies and recommend improvements.
- Develop initiatives to expand CCBA’s presence in underserved markets while maintaining strong service levels in existing markets.
- Ensure compliance with company policies, operational standards, and safety regulations in all distribution processes.
- Lead the capacity-building of field sales and distribution teams through training and coaching.
- Coordinate with logistics and supply chain departments to align demand and supply requirements.
- Prepare regular reports on RTM performance, identifying risks, challenges, and opportunities for optimization.
This role requires strong operational expertise, leadership skills, and the ability to manage complex distribution challenges while maintaining customer satisfaction.
Position Three: Key Accounts Manager
Location: Rift Region, Kenya
Closing Date: 2 October 2025
The Key Accounts Manager will be responsible for managing and developing relationships with key customers, ensuring that business objectives are met while delivering value to customers and consumers. This role focuses on driving sales growth, strengthening partnerships, and ensuring that CCBA products remain a preferred choice across key accounts.
Key Responsibilities:
- Develop and execute account plans for key customers in alignment with business and sales strategies.
- Build and sustain strong, mutually beneficial relationships with key account stakeholders.
- Negotiate agreements and contracts with key accounts to secure favorable terms and long-term partnerships.
- Monitor sales performance against targets and implement corrective actions when necessary.
- Identify opportunities for growth within key accounts and develop initiatives to capture market share.
- Ensure timely resolution of customer issues, complaints, and queries to maintain high levels of satisfaction.
- Collaborate with marketing and trade teams to deliver tailored promotional activities for key accounts.
- Analyze sales data, market trends, and consumer insights to guide decision-making.
- Manage account budgets and ensure efficient use of resources in achieving objectives.
- Prepare reports on account performance, highlighting successes, risks, and areas requiring improvement.
- Provide leadership and guidance to account executives and support staff in achieving collective goals.
The position demands a results-driven professional with strong negotiation and relationship management skills, capable of fostering long-term business partnerships that support both CCBA’s and the customer’s growth.
Position Four: Haulier Driver
Location: Nairobi, Kenya
Closing Date: 5 October 2025
The Haulier Driver will be responsible for the safe, efficient, and timely transportation of Coca-Cola products to designated destinations. This role is critical in ensuring that customers receive deliveries on time and in good condition, thereby supporting CCBA’s commitment to operational excellence and customer satisfaction.
Key Responsibilities:
- Operate heavy-duty vehicles in compliance with traffic laws, company policies, and safety standards.
- Transport Coca-Cola products from warehouses and plants to distributors, wholesalers, and retail outlets.
- Conduct pre-trip and post-trip inspections of vehicles to ensure roadworthiness.
- Report any mechanical issues, damages, or irregularities to the fleet management team.
- Adhere to assigned delivery schedules and routes to ensure timely delivery of products.
- Safeguard cargo during transportation, ensuring products are delivered intact and in the right condition.
- Maintain accurate delivery records, including proof of delivery, mileage, and fuel usage.
- Cooperate with loading and unloading teams to facilitate smooth operations.
- Demonstrate professionalism and courtesy when interacting with customers and stakeholders.
- Ensure compliance with health, safety, and environmental regulations during transportation.
- Participate in ongoing training programs aimed at enhancing driving skills and safety awareness.
The role requires high levels of responsibility, reliability, and commitment to safety in all aspects of transportation.
Application Instructions
Qualified and interested candidates are invited to submit their applications for the respective roles before the indicated closing dates. Only shortlisted candidates will be contacted for the next stages of the recruitment process.
