HF Group, a leading integrated financial solutions provider in Kenya, is seeking a qualified and dynamic individual to join its subsidiary, HFDI (Housing Finance Development and Investment), as a Property Advisor. The Group operates as a non-operating holding company under the Banking Act (Cap. 488) and is regulated by the Central Bank of Kenya (CBK).
HFDI serves as the property development and investment arm of HF Group. Over the years, the subsidiary has played a significant role in shaping Kenya’s real estate landscape through the development of landmark housing projects such as Buruburu and Komarock Estates. The company continues to advance its mission of providing innovative real estate solutions that align with the evolving needs of modern homeowners and investors.
The Property Advisor position offers an exciting opportunity for a professional with strong sales acumen and a passion for real estate. The selected candidate will be responsible for sourcing and closing sales leads, managing client relationships, and supporting the company’s overall business growth in both residential and commercial property markets.
Position: Property Advisor
Subsidiary: HFDI (HF Development and Investment)
Category: HFDI
Application Deadline: October 31, 2025
Role Overview
The Property Advisor will be responsible for identifying, pursuing, and closing real estate sales opportunities that contribute to the growth and profitability of HFDI. The role entails end-to-end sales management—from lead generation and client engagement to finalizing property transactions. The position also involves maintaining detailed sales records, monitoring client payment plans, and ensuring compliance with internal procedures and real estate laws.
The successful candidate will work closely with the Team Sales Leader and other departments to ensure seamless client experiences while meeting assigned sales targets. This position is ideal for a results-driven professional capable of working independently while maintaining high ethical standards and professionalism in all dealings.
Principal Accountabilities
1. Lead Generation and Prospecting
The Property Advisor will be expected to create systematic and consistent lead generation processes using diverse methods such as cold calling, referrals, project marketing campaigns, and digital media engagement. All client interactions and lead generation efforts should be accurately recorded and managed through the company’s Customer Relationship Management (CRM) system.
This responsibility involves:
- Proactively identifying potential clients through multiple channels including social media, advertisements, and direct networking.
- Engaging prospective clients to promote HFDI’s real estate projects.
- Recording all communications and activities within the CRM for accountability and tracking.
2. Client Relationship Management
Building and maintaining long-term relationships with clients is at the core of the role. The Property Advisor will provide continuous support, information, and guidance throughout the client journey, ensuring exceptional customer experience.
Specific responsibilities include:
- Providing accurate information on property features, payment plans, and ownership processes.
- Offering guidance to clients from inquiry to property handover.
- Managing post-sale follow-ups to sustain trust and referrals.
- Handling customer concerns with professionalism and empathy.
3. Market Research and Competitive Analysis
The Property Advisor will conduct regular market surveys to monitor property prices, analyze competitor activities, and identify emerging trends in the real estate sector. This information will be critical in guiding pricing strategies, promotional efforts, and investment decisions.
Key activities include:
- Collecting data on competing developments and preparing comparative analysis reports.
- Sharing insights with supervisors and management for decision-making.
- Keeping abreast of changes in real estate regulations, tax implications, and mortgage options.
4. Reporting and Documentation
Timely and accurate reporting is essential for tracking sales progress and assessing performance. The Property Advisor will prepare and submit daily, weekly, and monthly reports to management, capturing key metrics such as leads generated, conversions achieved, and client payment statuses.
This includes:
- Updating the CRM with all client interactions and status changes.
- Preparing detailed sales pipeline reports.
- Reporting on client feedback and operational challenges that could affect sales outcomes.
5. Participation in Promotional Events
The Property Advisor will represent HFDI at promotional and marketing events such as property expos, mall activations, and site activations. These events aim to increase brand visibility, attract new clients, and showcase available projects.
Tasks under this function include:
- Attending and setting up HFDI booths during marketing activations.
- Engaging potential clients at events and collecting contact information for follow-up.
- Coordinating with marketing teams to ensure consistent brand representation.
6. Sales Process and Documentation Management
To ensure a seamless transaction process, the Property Advisor will follow up on the preparation and approval of relevant sales documents such as booking forms, offer letters, sale agreements, and property transfer documents.
Responsibilities under this category include:
- Ensuring that all documents are correctly completed and approved.
- Coordinating with the legal and finance departments for document validation.
- Uploading all customer payment evidence onto the CRM for verification.
7. Payment Tracking and Compliance
The Property Advisor must ensure that customer payment plans are diligently monitored and that all collections are made promptly. Achieving at least 85 percent compliance with agreed payment plans is a key performance indicator for the role.
The role includes:
- Regular follow-up with clients on pending payments.
- Issuing cancellation notices in accordance with company policy through the CRM.
- Tracking mortgage applications for clients seeking home financing and ensuring timely processing.
8. Regulatory and Policy Compliance
The Property Advisor will ensure that all real estate transactions comply with existing laws, internal policies, and ethical standards.
This responsibility includes:
- Ensuring all property sales adhere to the company’s legal and procedural framework.
- Keeping up to date with applicable property legislation and policies.
- Maintaining transparency and integrity in all transactions.
9. Professional Conduct
As the face of HFDI, the Property Advisor must demonstrate professionalism, high integrity, and excellent communication skills in every interaction. This includes maintaining a positive corporate image, adhering to internal work ethics, and fostering teamwork within the sales department.
Key Competencies and Skills
The successful candidate will possess:
- Excellent communication, influencing, and negotiation skills necessary for client engagement and closing sales.
- Strong sales and marketing acumen with the ability to convert leads into successful deals.
- High levels of integrity and professionalism in all transactions.
- Team-oriented mindset with the ability to collaborate effectively.
- Self-motivation and the ability to perform efficiently with minimal supervision.
- Adaptability to meet dynamic market demands and company targets.
Minimum Qualifications, Knowledge and Experience
To qualify for this position, candidates should have:
- A diploma or degree in Business Administration, Marketing, or a related field.
- Proficiency in Microsoft Office applications including Outlook, Word, PowerPoint, and Excel.
- At least two years of relevant experience working as a marketer or sales executive in the real estate industry.
- Experience in using customer relationship management tools to manage sales pipelines.
- A proven record of closing real estate sales and maintaining customer relationships.
- An existing network of potential clients and leads.
- Experience dealing with high-net-worth clients will be an added advantage.
Work Environment and Expectations
The Property Advisor will operate within a dynamic and goal-driven environment that demands strategic thinking, commitment, and adaptability. The position requires close collaboration with other sales and marketing personnel, as well as coordination with support departments such as legal, finance, and customer service.
Performance will be evaluated based on the ability to generate and convert leads, achieve sales targets, maintain high compliance standards, and uphold client satisfaction.
The role requires occasional travel to project sites, client meetings, and marketing events. A flexible work approach and readiness to engage clients beyond regular office hours may also be necessary to achieve desired outcomes.
Reporting Structure
The Property Advisor will report directly to the Team Sales Leader. Regular progress updates and performance reports will be submitted as per company requirements. The advisor will also work closely with the marketing department and other support functions to ensure smooth execution of promotional campaigns and client service processes.
Performance Indicators
Performance in this position will be measured based on:
- Number of leads generated and successfully converted.
- Volume and value of sales closed.
- Timeliness and accuracy of client documentation.
- Compliance with customer payment plans and company procedures.
- Quality of client relationships maintained.
- Contribution to promotional and brand visibility initiatives.
Application Process
Interested candidates are invited to submit their applications before the stated deadline. The position provides an opportunity to work within a reputable financial group with a strong legacy in property development and real estate investment.
Deadline: October 31, 2025
