Geminia Life Insurance is a leading provider of innovative life insurance solutions in Kenya, offering a diverse range of products and services designed to protect and enhance the financial security of its clients. The company continues to grow its presence and strengthen its market position through digital transformation, superior customer engagement, and operational excellence.
As part of its ongoing efforts to deliver excellence and maintain a strong brand presence, Geminia Life Insurance is inviting qualified candidates to apply for the position of Marketing Assistant (Digital) within the Marketing and Communication Department. This role presents an opportunity for a dynamic, creative, and analytically driven professional to contribute to the company’s strategic marketing agenda, focusing on digital platforms and online engagement.
The Marketing Assistant (Digital) will play a vital role in executing integrated marketing initiatives, enhancing digital visibility, and fostering customer relationships across online channels. Working closely with the Marketing Manager, this position will help drive growth through strategic use of digital tools, content creation, and performance analysis.
Department
Marketing & Communication
Job Title
Marketing Assistant (Digital)
Reporting To
Marketing Manager
Job Summary
The Marketing Assistant (Digital) will support the Marketing Manager in implementing Geminia Life’s marketing and communication strategies as outlined in the company’s Strategic Plan. The incumbent will focus primarily on digital marketing activities—ensuring effective use of online platforms to enhance the company’s visibility, promote customer engagement, and support lead generation.
This role will involve developing and executing digital campaigns, managing content creation and publishing, analyzing digital performance, and maintaining a consistent brand image across all online touchpoints. The successful candidate will be expected to demonstrate creativity, attention to detail, and the ability to translate data into actionable insights that contribute to business growth.
Key Responsibilities
The role encompasses several areas of responsibility, organized into four primary categories: Planning & Standards, Reports and Insights, Platforms Management and Content Deployment, and Relationships & Support.
A. Planning & Standards
- Assist in developing and executing comprehensive digital, content, and media strategies aligned with the organization’s overall marketing objectives.
- Contribute to the formulation of data-driven digital marketing plans, ensuring activities are aligned with Geminia Life’s strategic goals.
- Apply analytical insights to recommend and optimize campaign budgets for higher efficiency and measurable impact.
- Ensure compliance with established Service Level Agreements (SLAs) with internal departments and digital audiences, maintaining timely and effective delivery of online engagements.
- Support the creation and maintenance of standardized procedures for digital campaign execution, ensuring consistent quality across platforms.
B. Reports and Insights
- Generate periodic reports to assess the effectiveness of digital campaigns and initiatives.
- Utilize analytics tools to interpret data from digital channels and identify opportunities for optimization and improvement.
- Provide insights and recommendations that inform business decisions and improve return on marketing investment (ROI).
- Maintain accurate and up-to-date records, logs, and reports for all digital platforms, audiences, leads, and customers.
- Interpret social media metrics and trends to enhance understanding of audience preferences and engagement patterns.
- Deliver analytical insights to support customer relationship management, product development, and business growth strategies.
C. Platforms Management, Content Creation, and Deployment
- Champion Geminia Life’s brand voice and image across all online and offline touchpoints.
- Develop, curate, and source relevant, high-quality content for Geminia Life’s digital platforms, including social media, website, and email marketing channels.
- Create and manage a structured content calendar to guide the publication of material on designated platforms.
- Ensure all digital communications align with brand guidelines and messaging standards.
- Oversee customer and user experience on Geminia Life’s digital channels, ensuring easy navigation, responsiveness, and accessibility.
- Manage and monitor online interactions, responding promptly and professionally to inquiries, comments, and feedback within the stipulated turnaround times.
- Support the lead nurturing process by tracking interactions, following up with prospects, and converting leads into active customers.
- Execute approved digital, online, and social media campaigns to drive awareness, engagement, and lead generation.
- Collaborate with internal teams to ensure content accuracy and relevance on the company’s website.
- Contribute to the implementation of email marketing initiatives via the CRM portal, including tracking and analyzing campaign results.
- Monitor industry trends and competitor activities to identify opportunities for innovation and improvement in digital marketing practices.
D. Relationships & Support
- Provide online and offline marketing support for corporate and staff events, including digital promotions and campaign coordination.
- Collaborate with other departments to ensure digital messaging aligns with broader organizational communication goals.
- Manage relationships between Geminia Life Insurance and external marketing partners, agencies, or service providers to ensure quality delivery.
- Serve as the first point of contact for online customers, liaising with the Operations Department to ensure prompt issue resolution.
- Offer administrative support to the marketing team, including processing supplier payments, coordinating meetings, and organizing logistics for marketing activations and events.
- Assist in monitoring and evaluating the performance of marketing partners and vendors to ensure compliance with contractual obligations and expected standards.
Key Performance Indicators (KPIs)
Success in this role will be measured by the ability to deliver tangible results in line with defined performance metrics. The main KPIs include:
- Lead-to-customer conversion rate.
- Premiums generated from digital channels.
- Growth and engagement of online communities.
- Timeliness and accuracy in the delivery of digital projects.
- Turnaround time (TAT) in resolving online customer inquiries and concerns.
These indicators collectively reflect the Marketing Assistant’s contribution to the company’s growth, customer engagement, and digital presence.
Required Skills
To perform effectively, the Marketing Assistant (Digital) should possess the following skills:
- Copywriting Skills: Ability to craft compelling and persuasive written content that aligns with the brand tone and messaging.
- Attention to Detail: Ensuring precision and consistency in all communications, designs, and marketing materials.
- Digital Reporting and Analytics: Proficiency in using analytics tools to monitor performance and provide actionable insights.
- Interpersonal and Relationship-Building: Strong communication skills for maintaining productive relationships with colleagues, customers, and external partners.
- Organizational and Planning: Ability to manage multiple projects simultaneously, meet deadlines, and coordinate diverse marketing activities effectively.
Education and Experience
- Bachelor’s Degree in Marketing, Communications, or any other related field.
- A minimum of two years’ experience in social media strategy, content development, digital media buying, and community management.
Candidates with a strong understanding of current digital marketing trends, social media management tools, and performance analytics will be highly considered.
Application Procedure
Interested candidates who meet the requirements outlined above are invited to submit their applications via the following link:
Apply Now
Applicants are encouraged to provide accurate and up-to-date information, including details of relevant experience, current responsibilities, and contact information.
Additional Information
By submitting an application for this position, candidates consent to the collection and use of their personal data for the purpose of the recruitment process. This includes verification of information provided and potential reference checks with third parties mentioned in the application. Geminia Life Insurance may also retain applicant data for consideration in future related job opportunities.
Closing Date
Applications must be received no later than October 16, 2025.
Only shortlisted candidates will be contacted.
This position offers a unique opportunity to contribute to the digital transformation of one of Kenya’s most respected life insurance providers. The Marketing Assistant (Digital) will play a critical role in driving digital engagement and enhancing customer experience through innovation, collaboration, and strategic execution.
