A leading organisation in the telecommunications and digital services sector has announced several key vacancies across multiple departments. These roles reflect its continued investment in innovation, commercial excellence, and digital transformation. The positions span enterprise technology solutions, segment marketing, and the growing domain of digital content services. Each vacancy calls for highly skilled individuals capable of driving strategic initiatives and contributing to the company’s long-term objectives within Kenya’s rapidly evolving digital landscape.
The following article presents a detailed overview of each available opportunity. It aims to provide clarity to potential applicants by outlining the responsibilities and expectations associated with each role. These descriptions have been prepared to assist candidates in determining their alignment with the job requirements before submitting an application.
- Segment Marketing Manager – Aspirers
Kenya Posting Date: 27/11/2025
Department: Segments Marketing Tribe, Consumer Business Organisation
This vacancy is suited for an experienced marketing professional with a strong understanding of consumer segmentation, market behavior, and brand engagement strategies. The Segment Marketing Manager – Aspirers will be responsible for developing and executing marketing strategies aimed at a specific consumer segment identified as the “Aspirers.”
Job Description
The jobholder will be responsible for crafting customer value propositions for this segment, identifying opportunities that align with the segment’s preferences, and ensuring the delivery of targeted marketing initiatives that drive engagement and growth.
The role involves conducting thorough market analysis, using consumer insights, behavioural data, and market trends to design effective marketing campaigns. This includes segment profiling, identifying unmet needs, and developing propositions that resonate with Aspirers as a target group.
The Segment Marketing Manager will collaborate with cross-functional teams to ensure that the organisation’s products, services, and communication strategies effectively address the needs of the segment. This includes working closely with product managers, brand teams, commercial finance teams, and digital channels managers to align on marketing strategies.
The jobholder will manage the planning and execution of campaigns tailored to boost customer acquisition, reduce churn, and increase customer lifetime value within the target segment. This includes developing content, overseeing campaign rollout, and optimising performance using analytics and feedback from the market.
Continuous tracking and evaluation of the segment’s performance will form a major component of the role. The individual will monitor key performance indicators, assess revenue contributions, and identify opportunities to enhance segment growth. This includes presenting performance reports and providing insights to support decision-making processes.
A successful applicant will also be expected to champion the customer experience for the segment. This includes pinpointing areas of friction, advocating for service improvements, and ensuring the segment receives relevant and timely offerings that enhance brand loyalty.
The role will further involve analysing competitive dynamics, identifying threats and opportunities, and recommending strategies that position the organisation favourably in the market. The jobholder will also engage with internal creative teams and external agencies to support the development and execution of compelling campaigns.
The Segment Marketing Manager will contribute to annual planning activities, ensuring segment strategies align with the broader organisational objectives. The role requires smooth coordination of activities, particularly when launching new products or adjusting existing propositions to meet the evolving expectations of the Aspirers segment.
Strong strategic thinking, attention to detail, and the ability to translate insights into actionable plans will be vital for success in this marketing-focused role.
Conclusion
These vacancies present an opportunity for suitably qualified professionals to join a forward-thinking organisation committed to technological innovation, digital transformation, and customer-centric solutions. The roles span critical areas of enterprise technology solutions, consumer segment marketing, and digital content services, offering potential applicants the chance to contribute meaningfully to ongoing growth and development initiatives.
