Southrift Hospital Limited is a private limited company that was opened to the public in February 2023 It is a six storey ultramodern level 5 hospital in Kericho county, 1.5 km from Kericho town along Kericho-Sotik road. We bring general and specialized services under one roof. The hospital offers outpatient and inpatient care, with a well stocked hospital pharmacy, quality level E laboratory services, operational theatres, maternity unit, complete radiology unit with CT scan X-ray & Ultrasound, Private and semi-private wards, VIP private wing, Dental, Ophthalmic, Orthopedic services, Pediatric, Emergency and casualty services, New born unit, surgical wards, Child welfare clinic & maternal health.
Organization: Southrift Hospital Ltd.
Job Title: Marketing Officer
Reports to: The Hospital Administrator
Contract Period: 1 Year Renewable Contract
Mission: To provide quality and cost effective patient care with dedicated care to clinical excellence, patient safety and passion to the community we serve.
Vision: To be a leader in quality healthcare service provision.
Roles and Responsibilities.
1.Developand implement the hospital’s annual marketing and branding strategy
2.Promote hospital services, clinics, specialists and health programs by pushing brand recognition.
3.Identify new market opportunities and creation of referral networks
4.Coordinate and execute health awareness campaigns, medical camps and outreach programs
5.Assist in management of the hospital social media platforms, website content and online presence
6.Create and publish health education content (posts, flyers, newsletters, videos)
7.Monitor online engagements, patient feedback and reputation management
8.Liaise with media houses for advertisements, interviews and press releases
9.Build and maintain relationships with corporates, insurers, NGOs and partners
10.Coordinate corporate wellness programs and CSR activities
11.Represent the hospital at exhibitions, conferences and community events
12.Support patient satisfaction initiatives in collaboration with clinical and admin teams
13.Assist in improving service delivery based on market and patient insights through collecting,analyzing and reporting on service utilization trends
14.Ensure consistent use of hospital branding across all materials
15.Oversee production of marketing materials (brochures, banners and signage)
16.Safeguard the hospital’s public image and professional reputation
17.Prepare monthly and quarterly marketing performance reports
18.Track marketing budgets and return on investment on campaigns
19.Maintain a databaseof partners, corporates and referral sources
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