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Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa.
| Job Description | Company OverviewCoca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa.Key Purpose StatementThe primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people. |
| Key Duties & Responsibilities | Maximizes allocation of resources in areaManages and measures sales targets daily and takes corrective action with teamCoach and Lead the Account Development Team.Trade and Outlet ExecutionOutlet Development Drive Sales and Market share growthPartner with Account Developers and Customers to develop and execute a customer specific business planMonitor competitive activities and align strategy to counter CompetitionEnsure compliance to Quality Standards and Manage Trade ReplacementsImplement promotional plans as per the Account Plans whilst ensuring promotional Compliance.Report promotional deviances with Store Owners or managersEnsure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers |
| Skills, Experience & Education | ExperienceA minimum of 5 years previous sales experience or equivalent FMCG experience.A minimum of 1 years’ experience managing teamsEducation |
