Senior Communications Officer, Advertising – ()
Description
The Senior Communications Officer will be responsible for development and end-to-end execution of strategic communications plans (Internal and external), development of impactful content for various channels, ensuring consistent messaging across all platforms to meet business goals and objectives
Communication Strategy Development & Execution
o Develop and implement comprehensive communication strategies in line with business goals and objectives
o Plan, design and execute timely and results driven communication campaigns and initiatives that support business goals and objectives
o Constant engagement with business functions to devise proactive strategies and tactics for the brand
o Ensure all marcoms executions are aligned with the Bank’s overall marcom strategy
Marketing & Communication Campaign Management
o Collaborate with various functions to develop and execute campaigns across channels while ensuring maximum impact
o Develop compelling and effective communication materials in collaboration with creative Agencies
o analyse results for communication campaigns and identify areas of improvement and make recommendations for future communication strategies.
o Support business functions and subsidiaries in regard to advertising, marketing and communication initiatives
Brand Management
o Ensure brand and messaging consistency and harmonization across all touch points
Monitoring & Optimization
o Constant monitoring and evaluation of campaigns to track performance and ensure KPIs are met
o Prepare regular reports on campaign performance and provide recommendations on areas of improvement
Stakeholder Engagement
o Monitor and analyse stakeholder feedback and adjust communication strategies accordingly.
o Maintain positive relationship with internal & external stakeholders eg. media, suppliers etc.
Qualifications
Education and experience
· Bachelor’s degree from a recognized institution in a communication-related field or commerce in advertising
· A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc.
· Over 5 years of experience in brand management, marketing communication in a dynamic corporate set up with multiple brands or business entities with exposure to developing & implementing communication campaigns.
· Knowledge on communication, advertising and brand marketing gathered from commercial media practice, through a Communications agency or a corporate set u
Knowledge & Skills
· Excellent conceptual abilities in developing communication campaign concepts and ideas
· Great Stakeholder Management – Internal and External Stakeholders (service providers, partners, communities and customers)
· Excellent communication, organizational and interpersonal skills
· Creative thinker and fast learner, and details oriented
· A proactive go-getter who thrives in a dynamic environment
· Team player
· Relentless attention to customer experience
· Strong reporting skills.
