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Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for an Area Sales Manager. The role will report to the Regional Sales Manager.
CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.
| Closing Date | 2026/07/01 |
| Reference Number | CCB260625-16 |
| Job Title | Area Sales Manager |
| Job Category | Commercial – Sales and Marketing |
| Company | Coca-Cola Beverages Africa |
| Job Type | Permanent |
| Location – Country | Kenya |
| Location – Province | Other – Non-South African Location |
| Location – Town / City | Various Regions |
| Job Description | Company Overview Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for an Area Sales Manager. The role will report to the Regional Sales Manager.CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.Key Purpose StatementThe primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people. |
| Key Duties & Responsibilities | Key Outputs and Accountabilities include, but not limited to:Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market shareRevenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territoriesSales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and trainingCustomer Relationships : Maintain high levels of customer satisfaction through effective communication and service deliveryEffective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channelsDistributor Management : Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries |
| Skills, Experience & Education | ExperienceA minimum of 5 years previous sales experience or equivalent FMCG experience.A minimum of 1 years’ experience managing teamsEducationMinimum of a bachelor’s degree in commerce or any other business-related courseSkills:Coaches and mentors team members, providing opportunities for growth and developmentStrong understanding of FMCG sales practices, RTM principles, and market execution standardsResolves disputes equitably, finding common ground in challenging situationsEngages with a wide range of people and builds effective relationships within and outside the organizationBuilds lasting relationships with customers and meets their expectationsSkilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacyDemonstrates determination to achieve goals despite setbacks, constantly pushing for resultsAble to clearly communicate in various formats and styles, ensuring key messages are effectively conveyedDemonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports |
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