Growth Campaign Manager -Finserve – ()
Description
Job Purpose
The focus for this role is to accelerate our consumer growth efforts, through developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. Finserve is looking for a data-driven problem solver with a growth mindset who will guide acquisition strategy and ideas – who can execute quickly and methodically to shape our approach to growth.
Job Responsibilities/ Accountabilities
· Develop and execute growth-focused marketing strategies to drive user acquisition and retention
· Plan, test, and optimize multi-channel campaigns
· Analyze campaign performance and customer data to identify trends and opportunities
· Stay ahead of industry trends, bringing fresh ideas and innovative approaches to the table
· Continually design and execute AB tests to make the most effective campaigns and dependable conversion tactics
· Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and align marketing efforts
· Oversee the customer funnel—from awareness and consideration to conversion and retention—with a focus on measuring and improving conversion metrics.
· Define, drive and measure KPIs for each campaign – Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates to gauge campaign success.
· Coordinate joint marketing initiatives, co-branded campaigns, and collaborative projects with external partners.
· Experiment with growth hacks, creative content strategies, referral programs, and other innovative tactics to drive customer engagement.
· Track expenses, campaign effectiveness, and adjust budgets as needed based on performance insights and strategic priorities.
Qualifications
Requirements/ Experience:
· 5+ years of experience in growth marketing or performance marketing preferably within fintech/ financial services
· Strong understanding of data-driven marketing, analytics, and experimentation
· Ability to think strategically while executing
· Strong communication and collaboration skills
· Experience in a fast-paced startup or high-growth environment
· Ability to analyze complex data and turn insights into actionable strategies
Education;
· University Degree
· MBA, is a plus
· Strong understanding of the financial landscape, including experience working in regulated environments and, ideally, familiarity with mobile money ecosystems.
Personal Attributes
· Communications skills
· Analytical Mindset
· Creativity & Innovation
· Collaboration
· Adaptability
Customer-Centric
