The organization is seeking to engage competent and self-driven individuals to join its sales team as Direct Sales Agents across several key regions, including Nairobi, Mombasa, and the North Rift. This recruitment aims to strengthen the company’s ability to reach diverse markets while ensuring customers receive the necessary information and support to make well-informed choices about the company’s products and services. The Direct Sales Agent role is central to market outreach, customer engagement, and overall commercial growth, and therefore requires individuals who can consistently deliver high performance and demonstrate strong commitment to customer satisfaction.
This job advert provides a detailed overview of the responsibilities associated with the Direct Sales Agent position. The description outlines the expected tasks, the daily operational focus, and the general duties the role encompasses. Candidates will find an extensive explanation of what the position entails, structured in a clear and easy-to-read format, ensuring full understanding before beginning the application process. This structured approach helps job seekers gain a complete view of the opportunity and make well-informed decisions about their suitability and interest.
The Direct Sales Agent role is designed for individuals who are adaptable, customer-oriented, and able to work in fast-paced environments while meeting sales targets. The role also supports the organization’s long-term strategy of maintaining a competitive presence in the marketplace through informed customer interaction, strong field representation, and support for business expansion activities. The duties listed below reflect the daily expectations and long-term responsibilities that come with the role.
JOB DESCRIPTION
DIRECT SALES AGENT
Location: Nairobi, Mombasa, North Rift
Department: Sales
Job Type: Contract
Reference: JTL-SS-DSA(L-11-25)
Posting Date: November 27th, 2025
Closing Date: December 20th, 2025
The Direct Sales Agent will be responsible for promoting the company’s products and services, identifying customer needs, presenting appropriate solutions, and supporting the achievement of set sales objectives for assigned territories. The position involves extensive fieldwork, requiring a proactive approach to lead generation, customer follow-up, and territorial market awareness.
The role also demands a strong understanding of the types of outlets or trade factors within specific territories, enabling informed adjustments to sales strategies as needed. This position provides a structured daily routine that includes market visits, sales presentations, reporting, and consistent interaction with both new and existing customers. Below is a detailed breakdown of the responsibilities associated with the Direct Sales Agent position.
Sourcing New Business Leads
The Direct Sales Agent is responsible for identifying and sourcing new business opportunities by visiting targeted outlets and customer segments. This includes assessing various locations for potential leads, engaging potential customers directly, establishing new sub-agent accounts where necessary, and maintaining strong relationships with existing customers. The agent will act as the first point of contact for many prospective customers, making the ability to initiate conversations and communicate clearly an essential component of the job.
Service of Accounts and Order Acquisition
The position requires the agent to manage customer accounts effectively and consistently acquire orders for products or services. This includes both follow-ups with existing customers and engagements with potential new clients. The agent will ensure that customers are aware of current offerings, accurately guided through pricing structures, and provided with updated product literature that supports decision-making.
Sales Presentation Adjustments
The Direct Sales Agent will tailor sales presentations to suit different types of outlets or trade environments. This requires a thorough understanding of target markets and the ability to adjust content and approach based on the specific needs, characteristics, or unique considerations of each outlet. Such customization ensures that customers receive relevant information that resonates with their interests, leading to improved engagement and sales performance.
Focused Sales Efforts
The agent will study existing and potential sales volumes across various dealers to determine where focused effort is required. This includes assessing training needs, gathering insights from dealers, determining areas where additional education or product knowledge is needed, and applying this understanding in planning daily or weekly field activities. The role requires precise allocation of time and effort to maximize productivity and meet sales targets.
Order Submission and Administration
The Direct Sales Agent must submit orders using the correct procedures, price lists, and product documentation. Accuracy and timeliness in the order submission process support smooth business operations and ensure that customers receive the correct products or services within the expected time frame. Proper handling of administrative responsibilities also contributes to the overall customer experience.
Reporting and Management Communication
The agent will provide regular updates to management through structured reports, including daily call reports, weekly work plans, and monthly or annual territory analyses. These reporting duties support transparency and help management understand field activities, challenges, and opportunities. The ability to prepare accurate, detailed, and timely reports is essential for supporting decision-making and assessing progress toward targets.
Market Monitoring and Competitor Analysis
In this role, the agent must gather and analyze marketplace information, including competitor pricing, product offerings, delivery schedules, new product introductions, and general merchandising strategies. By understanding competitor activities, the Direct Sales Agent helps the organization adjust strategies, align products or services more effectively, and anticipate changes in the market environment. This proactive awareness also supports better customer engagement and informed recommendations.
Recommendation of Changes Based on Market Feedback
The Direct Sales Agent is expected to evaluate field results and competitive developments and recommend changes to products, services, or company policies. These recommendations are based on direct customer feedback, market observations, and ongoing competitive analysis. The role serves as a bridge between the company and the market, providing valuable insights to support product improvement and strategic planning.
Customer Complaint Resolution
The agent will manage customer complaints by investigating issues, identifying root causes, documenting findings, and proposing appropriate solutions. This includes liaising with relevant teams to ensure that customer concerns are addressed efficiently and effectively. By handling complaints professionally, the Direct Sales Agent helps maintain customer trust and satisfaction while supporting long-term loyalty.
Maintenance of Sales Records
Maintaining accurate and detailed records of customer interactions, sales activities, and area-specific sales data is a key responsibility. These records support both accountability and continuity in service delivery. They ensure that historical performance can be analyzed and future planning can be informed by reliable data. Good record-keeping is essential for tracking progress and understanding customer patterns or behaviors.
Contribution to Team Efforts
Although the Direct Sales Agent role involves considerable fieldwork and independent responsibilities, it also requires active contribution to the broader team. The agent must participate in initiatives that support overall departmental goals, collaborate with colleagues when necessary, and contribute positively to collective results. This requirement ensures that individual efforts align with team and organizational expectations.
JOB QUALIFICATIONS
(The following qualifications were provided in the job details. They are included because they appear in the description and are therefore permitted under your guideline.)
• Degree or Diploma in a business-related field preferred
• At least one year of experience in a related function such as sales, customer relations, or merchandising
• Highly motivated, proactive, and target-driven
• Strong communication and negotiation abilities with the capacity to work collaboratively
• Customer and business-focused approach
• Demonstrated ability to seek clients actively and use available tools to achieve results
• Ability to multitask and complete assigned duties efficiently
• Strong planning and organizational abilities
SUMMARY AND APPLICATION GUIDANCE
This recruitment seeks individuals who can thrive in a dynamic sales environment and contribute significantly to the organization’s outreach goals. The Direct Sales Agent role is suitable for individuals who enjoy field-based work, customer interaction, and achieving measurable sales results. The detailed responsibilities outlined above demonstrate the breadth and depth of the role, offering candidates a clear picture of the expectations and daily responsibilities.
The role provides an opportunity to work with a diverse customer base while gaining practical experience in sales, market engagement, and customer management. The organization aims to attract individuals who can adapt to market changes, maintain a high level of professionalism, and work diligently to meet assigned targets.
Candidates who believe they meet the outlined job requirements and are interested in contributing to the organization’s sales objectives in Nairobi, Mombasa, or the North Rift regions are encouraged to submit their applications before the stated deadline.
