Team Leader Sales – Affordable Housing
HF Group is an integrated financial solutions provider that is registered as a non–operating holding company (under the Banking Act Cap.488) and regulated by the Central Bank of Kenya (CBK). HFDI, is the property development and investment subsidiary of HF Group. Over the years, HFDI has been involved in the development of landmark estates including Buruburu and Komarock.
The role holder is responsible for leading, motivating, and managing a team of Property Advisors to achieve and exceed sales targets. This role requires a strategic thinker with a passion for real estate and the ability to drive sales growth in a competitive market.
Deadline: 2026-03-15
Category: HFDI
Subsidiary: HFDI
Principle Accountabilities
- Recruit, train, mentor and lead property advisors.
- Using market research, develop sales and marketing plans which should include but not limited to various purchaser personas, sales scripts, play books (FAQs) in collaboration with Sales Manager.
- In collaboration with the Agency & Partnerships unit, build the agency and branch business.
- Prospecting markets for deployment of sales and marketing activities in collaboration with the customer service and outreach unit .
- Lead teams in daily huddles using CRM dashboards, hold weekly 1:1 sessions and develop personalised growth plans with their direct reports. Foster a culture of accountability and continuous improvement.
- Drive and oversee performance and consequence management over their direct reports with targeted training and coaching, while recognising high performance.
- Oversee and ensure effective use of CRM system to track, manage, measure and optimize all customer interactions and data. Train team members on CRM best practices, ensuring accurate and timely data entry.
- Ensure KYC (Know your customer) details comply with Anti-Money Laundering Policy.
- Ensure satisfactory audit rating and net promoter score above 70%.
- Ensure compliance to HF Group code of conduct, policies and procedures.
- Traveling to various local and global locations as needed to conduct site visits, activations, events, networking etc.
- Work collaboratively with both internal and external stakeholders.
- Handling customer complaints, feedback and document them.
- Ensure business continuity, develop leave management calendar, and succession planning.
- Meet 40 hours training per year.
Key Competencies and Skills
- Proven work experience as a property advisor/ Team Leader
- Knowledge of CRM software and Microsoft Office Suite
- Solid customer service attitude with excellent negotiation skills
- Knowledge of KYC/AML compliance requirements
- Customer centric
- Astute product knowledge
- Commercial acumen
- Analytical skills
- Leadership competencies
- Performance Management
- Strategic agility
- Building talent and teams
- Result orientation (drive for results)
- Strong communication and team management skills
- Strength in problem solving, issue-resolution and ability to work in a deadline-driven work environment.
Minimum Qualifications, Knowledge and Experience
Academic & Professional
- Bachelor’s Degree in Sales and Marketing, Business Management or any relevant field.
- Membership in Estate Agents Registration Board will be a plus.
Experience
- A minimum of 4 years of experience in Real estate sales.
- Team leadership experience of not less than one year.
- Experience in the use of CRM management.
