Jubilee Insurance Hiring Direct Sales Manager – Nairobi

Role Purpose

The role holder will be responsible for leading and driving the growth of direct sales channels through
the design and execution of high-impact strategies aimed at increasing medical insurance uptake, enhancing customer experience and maximizing direct sales conversion rates. This role plays a pivotal
part in transforming the organization’s go-to-market model by integrating innovation, advanced analytics, and omnichannel distribution. It ensures seamless alignment between sales platforms,
marketing initiatives, and sales operations to expand customer reach, strengthen competitive
advantage and deliver sustainable revenue growth and profitability.

Key Responsibilities

Strategy

1. Implement a direct sales strategy that aligns with the company’s growth agenda, supports revenue
   acceleration, market penetration, and optimizes the customer journey.
2. Implement the direct sales acquisition model that integrates on ground activation, referral programs,
   and partnerships to deliver sustained lead generation and conversion.
3. Lead go-to-market initiatives for new medical insurance products and tailor direct sales tactics by
   segment (e.g., millennials, SMEs, self-employed professionals).
4. Identify growth levers using competitor analysis, market research, and emerging tech trends to
   maintain direct sales channel relevance and competitive edge.
5. Champion data-led sales planning, including market segmentation, customer profiling, and opportunity sizing to ensure targeted campaigns and optimal ROI.
6. Formulate revenue forecasts and cost-benefit models for sales campaigns and direct sales initiatives to guide investment decisions and resource prioritization.
   

Operational

1. Oversee the end-to-end direct sales funnel, from activation(prospecting) to leads management, quote generation, conversion, onboarding, and policy issuance.
2. Continuously optimize sales journeys and recommend upgrades.
3. Develop and manage strategic alliances with aggregators, sales platforms, fintechs, and telcos to
   scale direct and embedded insurance distribution models.
4. Support sales operations with underwriting, claims, and service teams to ensure real-time support
   and high Net Promoter Scores (NPS).
5. Drive channel efficiency by recommending changes in SOPs, optimizing salesforce productivity, and
   aligning selling tools with frontline operations.